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Common Sense PR

Archive for the ‘Entrepreneurs’ Category

May 9th, 2008

Getting Beyond Short-term Thinking

When politicians and business leaders spend all their time worrying about the next election or the next quarterly sales announcement, you have to wonder who’s looking after the whatever lies beyond that time line (ie. our future).
There are a few examples out there.
Steve Jobs, for one, is a corporate Svengali capable of seeing past the […]

By Eric Eggertson -- 0 comments

April 19th, 2008

Dealing with Disaster - Engineering Firm Lost Senior Managers Twice in a Year

When A.D. Williams Engineering founder Allen Williams died in the pilot’s seat of his company plane last October, with his chief financial officer at his side, it was a tragedy for the family and the company.
When his son Reagan succeeded him as president only to die while piloting another plane on company business - […]

By Eric Eggertson -- 0 comments

April 1st, 2008

Quick Tip: Think Contrarian

Effective entrepreneurs and executives need to be decisive. However, smart managers also need to be able to examine their options with an open mind.
That’s why it’s important to identify the assumptions you make, and consider the consequences if your assumptions are wrong.

Someone needs to play the devil’s advocate, without being labelled as having a […]

By Eric Eggertson -- 0 comments

March 14th, 2008

Twitterstorm, the Aftermath

Slightly bloodied, but unbowed, Sarah Lacy won’t let a Twitterstorm get her down.
The Business Week columnist spent an uncomfortable interview/heckling session at the South by Southwest Interactive conference, but isn’t overly apologetic about the interview. Comments during and after the session on Twitter got pretty nasty.  She says:
“But don’t blame Twitter. Social technologies are […]

By Eric Eggertson -- 1 comment

March 7th, 2008

Denials Have Two Sides - True/Sort of True

In denying that Digg isn’t in the middle of a bidding war by Microsoft and Google, Digg CEO Jay Adelson doesn’t actually say the recommendation site isn’t in negotiations for sale.
As Matthew Ingram notes, the specific denial is that there isn’t a bidding war between those two companies. All other possibilities remain undenied.
If the […]

By Eric Eggertson -- 0 comments

February 10th, 2008

When Entrepreneurs Can’t Do All the PR Any More

There’s a golden period during a company’s gestation and birth when a charismatic, energetic, well-connected CEO can handle all the public relations and investor relations.
Enjoy it while it lasts. Because once your company reaches a certain stage in its development, you can’t rely on some personal connections, a blog and your killer presence at trade […]

By Eric Eggertson -- 1 comment

February 9th, 2008

Understand Why your Customers Choose You

Dawud Miracle has a good example of some store owners who didn’t understand why their store was so popular with its customers.
When times were good, the store rode the popularity and big sales that it stumbled upon.
But when there was a downturn, the store had alienated its best customers. They just wanted to buy comfortable, […]

By Eric Eggertson -- 0 comments

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