Anyone who thinks the world needs yet another social networking site must have rocks in their head.
Cue the music. I guess Robert French, a public relations instructor at Auburn University has rocks in his head, because he’s set up a new meeting place for his students, other students, instructors, and public relations professionals.
It’s PR […]
Big agencies are good at systematizing strategy development, media buying and media contact management.
But can you automate creativity?
How do you keep from turning into a factory for homogenous advertising or public relations?
These question were asked 60 years ago by Bill Bernbach, as his agency began to grow. His response was a manifesto that calls for the […]
Google has automated what would previously have been a call to the library’s reference department, or a visit to Lexus-Nexus’ database of media stories. But that doesn’t mean we should leave everything to algorithms, search spiders and widgets.
As Twitter reminds me every day (and Flickr, and instant messaging, and discussion forums and bulletin boards), the […]
It’s possible to attract people to a communications program without a video, but given the nature of the work, why wouldn’t you use video to get your message out?
Easier said than done. A few videos on YouTube show the pros and cons of attraction by video.
Toronto’s Centennial College Centre for Creative Communications has a number […]
Worth reading:
Lysee Webb of Heatherette: Style Scoop looks at how a fairly recent grad worked her way into a job as in-house PR for a hot New York design house (via PR Couture).
What I Wish My New Employee Knew - Todd Defren talks about the culture at Shift Communications, for new and prospective hires. Oh, […]
A lot of people say they have trouble writing. If you ask some questions, you often find out that they get stuck trying to make their first draft perfect.
Stop.
It’s not supposed to be perfect. It’s a first draft. Inherent in the name is the idea that there’s a second draft (and probably more) to follow.
Lots […]
Mindless, vapid, useless, misdirected, clueless, annoying…
There are many words to describe lame e-mail pitches or mass spam attacks on bloggers, journalists and anyone else with the remotest amount of influence in the news world.
When does the editor/journalist/blogger go ballistic? After the 50th e-mail sent to an agency or an individual, politely (or rudely) informing them […]
I hate confrontation. But, as conflict-averse as I am, I’ve learned over the years that you need to be able to deal with a client or a boss who has unrealistic expectations, or a poorly thought-out plan.
Phil Gomes has some suggestions about how to "manage up." Where was this advice when I was 22 years […]
There are several excellent conversations taking place today about young public relations people, and whether they should be putting it all on the line in blogs and other social media.
Paull Young has links to the various posts. Worth clicking through and reading some of them.
My takeaway: Don’t needlessly or carelessly piss all over someone who […]
Business communications for the real world
Written by Eric Eggertson [email] for b5media.
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