There are several excellent conversations taking place today about young public relations people, and whether they should be putting it all on the line in blogs and other social media.
Paull Young has links to the various posts. Worth clicking through and reading some of them.
My takeaway: Don’t needlessly or carelessly piss all over someone who […]
In business communications, it’s always tempting to offer resolution to a problem, even if you don’t know whether it’s do-able.
Stop.
Nothing makes people angrier than empty promises that don’t materialize into anything. It destroys trust. It destroys your credibility.
You may have to deliver an unpleasant message. Don’t sugarcoat it with half-measures that aren’t guaranteed.
Be the […]
I’ve seen lots of exceptions to the rule, but when it comes down to winning the confidence of a business audience, you need to look professional, but not mundane. You need to look distinctive, but not loopy.
Consider who your client is. Whether you’re an outside counsel or an in-house communications pro, your look shouldn’t be […]
There’s nothing magical about Generation Y.
Growing up in an incredibly cynical environment of official announcements that lie, advertisements that lie, and parents/teachers that lie, they are a bit skeptical when told they should behave or think in a particular way.
Sounds like a natural reaction to current circumstances to me.
PR News suggests accommodating rather than condescending […]
Jill Pyle, Lauren Oostveen and Sarah Hardy pulled together a presentation on crisis communications for their Mount St. Vincent University public relations class.
Thanks to their wiki and Slide Share, you can see the kernel of their presentation. The final page of the wiki is a page full of links to sources on crisis communications.
I’m starting […]
On this blog I’ve tried to keep from gazing too deeply into the incestuous pool of PR bloggers. Who really cares that a bunch of spin-flingers and gaffe-catchers are able to muss each others’ hair with accusations of ethical lapses, flawed logic or (gasp!) overenthusiastic evangelism for social media?
The latest target of "Amanda Chapel" (a […]
Ryan Anderson describes how he got into PR. It’s a fascinating journey, and the comments by his readers show some of the different ways to enter the marketing/communications field. He sums up:
"I never meant to go into PR, and in a lot of ways, the fact that I had a lot of random marketing experience […]
Yesterday I talked about what to do to get noticed and hired in public relations.
Today, a round-up of advice from others.
Warren Allan Johnson offers six tips for university students angling for a job in PR, including getting your foot in the door, joining a professional association, and writing a good resume.
PR podcaster Terry Fallis talks […]
If you’re just starting out, and want to land a job in public relations, get some experience doing something that involves writing, dealing with people, being creative, and getting attention for an event or a cause.
Save samples.
Become actively involved in blogs, podcasts and other new tools of the trade, even if it’s in a supporting […]
Business communications for the real world
Written by Eric Eggertson [email] for b5media.
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