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Common Sense PR

Archive for the ‘Event Management’ Category

May 6th, 2008

The Inefficiency of Conferences

I work with someone who’s convinced that conferences are inefficient ways to learn useful skills and gain knowledge.
(Sounds like the same criticism Churchill made of democracy: It’s the worst system of government, except for all the other methods.)
Of course conferences aren’t efficient! You’re lucky if you find one mind-altering session at a conference, much less […]

By Eric Eggertson -- 0 comments

April 15th, 2008

China Spins, World Applies PRessure

A student of public relations can see a belligerent pattern in the Chinese government’s reputation defence during the past year.
Accusation: producing unsafe productsDefence: blame sloppy manufacturing specs provided by clients.
Accusation: human rights abuses in TibetDefence: allege Dalai Lama’s of conspiracy to cause deaths of ethnic Chinese
Tactic:  Olympic Torch Relay protestsDefence:  glorify noble athletes standing […]

By Eric Eggertson -- 3 comments

April 7th, 2008

Greenwashing Critique from Down Under

After my send-up of the dangers of Earth Hour last week, I got pinged about an excellent critique of the world-wide event.
The source - a high school in Australia - was a bit unexpected, but the quality of commentary is excellent. Here’s a quote from Greenwashing - Raising Awareness or Breeding Complacency?, by Jimmy […]

By Eric Eggertson -- 0 comments

April 3rd, 2008

The Art of Organizing People

Whether you’re a social director on a cruise ship, a union organizer, or a catalyst for online action, the role of organizer requires patience.
A certain streak of zealotry seems to be a requirement, if you’re going to make it through the endless work of encouraging and prodding people to support whatever cause you’re working […]

By Eric Eggertson -- 1 comment

April 1st, 2008

Pros and Cons of Earth Hour

How valuable are symbolic events like Earth Hour? Are we better off ignoring the media hype and getting on with changing our energy consumption?
The discussions I followed this weekend indicated that symbolic events have a place, but the optics of spending a piddly hour each year on the subject is unfortunate.
I poked some fun […]

By Eric Eggertson -- 3 comments

March 27th, 2008

China’s Pre-Olympics PR: Tibetans Are People, not Props for a Photo Opp

You would think George Bush’s massive failure to communicate himself out of the Iraq invasion quagmire would serve as a lesson for other major powers.
The Chinese spin on the Tibetan protests are clear and consistent: the Dalai Lama is a lying, scheming radical fomenting rebellion in an otherwise peaceful part of China.
In an almost unprecedented […]

By Eric Eggertson -- 0 comments

March 14th, 2008

Twitterstorm, the Aftermath

Slightly bloodied, but unbowed, Sarah Lacy won’t let a Twitterstorm get her down.
The Business Week columnist spent an uncomfortable interview/heckling session at the South by Southwest Interactive conference, but isn’t overly apologetic about the interview. Comments during and after the session on Twitter got pretty nasty.  She says:
“But don’t blame Twitter. Social technologies are […]

By Eric Eggertson -- 1 comment

January 30th, 2008

Quick Tip: Create a Success Management Plan

You can’t go to a communicators’ conference without bumping into a session on Crisis Communications Management. But how many people offer to help you prepare for a runaway success?
When  you do your scenario planning, include the possibility that you might wildly exceed all expectations.
 
Can your website withstand 30,000 extra visits in a morning? Can you […]

By Eric Eggertson -- 0 comments

January 29th, 2008

Giuliani’s PR Mistakes: Didn’t Manage Expectations; Created Must-win Scenario

For lawyers, the first rule is to never ask a question in court that you don’t know the answer to.
For politicians, the first rule is to never leave yourself only one option.
Rudolph Guiliani Giuliani and his campaign team forgot that rule, and it looks like it will cost him any chance of becoming the Republican […]

By Eric Eggertson -- 0 comments

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