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Common Sense PR

Archive for the ‘Event Management’ Category

April 3rd, 2008

The Art of Organizing People

Whether you’re a social director on a cruise ship, a union organizer, or a catalyst for online action, the role of organizer requires patience.
A certain streak of zealotry seems to be a requirement, if you’re going to make it through the endless work of encouraging and prodding people to support whatever cause you’re working […]

By Eric Eggertson -- 1 comment

April 1st, 2008

Pros and Cons of Earth Hour

How valuable are symbolic events like Earth Hour? Are we better off ignoring the media hype and getting on with changing our energy consumption?
The discussions I followed this weekend indicated that symbolic events have a place, but the optics of spending a piddly hour each year on the subject is unfortunate.
I poked some fun […]

By Eric Eggertson -- 3 comments

March 27th, 2008

China’s Pre-Olympics PR: Tibetans Are People, not Props for a Photo Opp

You would think George Bush’s massive failure to communicate himself out of the Iraq invasion quagmire would serve as a lesson for other major powers.
The Chinese spin on the Tibetan protests are clear and consistent: the Dalai Lama is a lying, scheming radical fomenting rebellion in an otherwise peaceful part of China.
In an almost unprecedented […]

By Eric Eggertson -- 0 comments

March 14th, 2008

Twitterstorm, the Aftermath

Slightly bloodied, but unbowed, Sarah Lacy won’t let a Twitterstorm get her down.
The Business Week columnist spent an uncomfortable interview/heckling session at the South by Southwest Interactive conference, but isn’t overly apologetic about the interview. Comments during and after the session on Twitter got pretty nasty.  She says:
“But don’t blame Twitter. Social technologies are […]

By Eric Eggertson -- 1 comment

January 30th, 2008

Quick Tip: Create a Success Management Plan

You can’t go to a communicators’ conference without bumping into a session on Crisis Communications Management. But how many people offer to help you prepare for a runaway success?
When  you do your scenario planning, include the possibility that you might wildly exceed all expectations.
 
Can your website withstand 30,000 extra visits in a morning? Can you […]

By Eric Eggertson -- 0 comments

January 29th, 2008

Giuliani’s PR Mistakes: Didn’t Manage Expectations; Created Must-win Scenario

For lawyers, the first rule is to never ask a question in court that you don’t know the answer to.
For politicians, the first rule is to never leave yourself only one option.
Rudolph Guiliani Giuliani and his campaign team forgot that rule, and it looks like it will cost him any chance of becoming the Republican […]

By Eric Eggertson -- 0 comments

January 21st, 2008

Obama’s Goal: Getting Out the Youth Vote

Let’s take this as a given: it’s easier to get people under 30 interested in politics than it is to keep them committed through a lengthy campaign.
Does that mean young people are fickle? Do they not always act on their principles? Are they easily distracted?
Well, yes. But so are we all.

Miki Saxon questions whether youth […]

By Eric Eggertson -- 6 comments

January 10th, 2008

FEMA Communications Fall Guy Speaks Out about Fake News Conference

Ouch. A few days before he was set to leave his job at FEMA, Pat Philbin found himself at the centre of the fake news conference controversy.
As he explains to Kami Huyse on her blog (audio on FIR Interviews), he accepted responsibility to a few reporters because he was the one ultimately responsible for the […]

By Eric Eggertson -- 5 comments

December 13th, 2007

Parody: The Screen Writers Stick It to the Producers with Fake Website

In every cliched labor relations situation, management is supposed to appear stolid and humorless, while labor appears human and overly aggressive.
Cue lighting and switch to Hollywood, where the picketers are witty and urbane. Not so many boring, 1950s-era protest chants and constant references to "brothers and sisters".
Hell, no. The Writers’ Guild of American is so […]

By Eric Eggertson -- 4 comments

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