b5media.com

Advertise with us

Enjoying this blog? Check out the rest of the Business Channel Subscribe to this Feed

Common Sense PR

Archive for the ‘Executive Mindset’ Category

May 14th, 2008

Damage Control: Tim Horton’s Reverses Firing for Doughnut Hole Freebie

What a schmozzle.
The recent uproar after the firing of an employee over her decision to give a free bite-sized snack to the young child of a customer lead the Tim Horton’s chain to unfire her.
The optics of firing a single mother for an act of kindness put the fast food chain in a bind.
Is […]

By Eric Eggertson -- 1 comment

May 9th, 2008

Getting Beyond Short-term Thinking

When politicians and business leaders spend all their time worrying about the next election or the next quarterly sales announcement, you have to wonder who’s looking after the whatever lies beyond that time line (ie. our future).
There are a few examples out there.
Steve Jobs, for one, is a corporate Svengali capable of seeing past the […]

By Eric Eggertson -- 0 comments

April 19th, 2008

Must… Resist… Social Media!

There is no magic solution to all business issues, so stop looking for the online discussion tool to solve every last thing.
On the other hand, there remain a committed group of corporate communicators and their bosses who are determined to resist the lure of wikis, blogs, podcasts and other conversational tools for business.
Shel Holtz does […]

By Eric Eggertson -- 2 comments

April 19th, 2008

Dealing with Disaster - Engineering Firm Lost Senior Managers Twice in a Year

When A.D. Williams Engineering founder Allen Williams died in the pilot’s seat of his company plane last October, with his chief financial officer at his side, it was a tragedy for the family and the company.
When his son Reagan succeeded him as president only to die while piloting another plane on company business - […]

By Eric Eggertson -- 0 comments

April 15th, 2008

China Spins, World Applies PRessure

A student of public relations can see a belligerent pattern in the Chinese government’s reputation defence during the past year.
Accusation: producing unsafe productsDefence: blame sloppy manufacturing specs provided by clients.
Accusation: human rights abuses in TibetDefence: allege Dalai Lama’s of conspiracy to cause deaths of ethnic Chinese
Tactic:  Olympic Torch Relay protestsDefence:  glorify noble athletes standing […]

By Eric Eggertson -- 3 comments

April 10th, 2008

Olympic Torch Relay: Virtual Edition

Talk about having your symbolism hijacked. The Chinese government and the International Olympic Committee have seen the usual positive tenor of the international torch relay degenerate into a platform for political protests over human rights.
The challenge now is to pretend that the torch is being peacefully passed from hand-to-hand with the world looking on […]

By Eric Eggertson -- 0 comments

April 1st, 2008

Quick Tip: Think Contrarian

Effective entrepreneurs and executives need to be decisive. However, smart managers also need to be able to examine their options with an open mind.
That’s why it’s important to identify the assumptions you make, and consider the consequences if your assumptions are wrong.

Someone needs to play the devil’s advocate, without being labelled as having a […]

By Eric Eggertson -- 0 comments

March 15th, 2008

Quick Tip: The Walrus Is Paul

Outward-facing communication shouldn’t use jargon and inside jokes, but internally, the sky’s the limit.
 
For communication with and among employees, the use of nicknames, jargon and inside jokes is part of what bonds people together. Forcing the language to fit a preconceived notion of Strunk & White clarity can make work seem too much like work.
Relax […]

By Eric Eggertson -- 3 comments

March 14th, 2008

Dilemma: Protect Rights or Get Free Buzz

The battle continues. Entertainment companies continue to let their lawyers do the talking, as they fight copyright infringements by consumer-generated sites.
Viacom goes after YouTube for $1 billion. I’m waiting for the countersuit, asking Viacom for compensation for the massive free advertising for its “products.”
It will be interesting to see how Paramount fares with its sharing-friendly […]

By Eric Eggertson -- 1 comment

Site Meter
Close
E-mail It