Everyone appreciates praise from a client, a supervisor or a co-worker.But vague compliments leave the (often correct) impression that you don’t really understand what that person does.
When you spot someone doing something right, provide immediate positive feedback that’s specific to the task. If you aren’t sure about someone’s role, spend a few minutes finding out […]
You have to wonder how the talk went at CBC the day they decided to play hardball with the author of the iconic Hockey Night in Canada theme song.
“That theme is too recognizable,” one exec said to the other. “Is that really worth a couple of million dollars?”
(Pardon me while I get out my calculator […]
There was a time when a public speaker could count on the attention of their audience.
Blackberries, wireless laptops, and other tools mean that you’re no longer in control of the environment you’re speaking in. Are you talking to a room full of conference-goers, or to all the readers of live bloggers and folks Twittering your […]
There’s a mountain of analysis of what went wrong with Hillary Clinton’s drive for the presidential nomination.
I’m with the pundits who say it was her team’s assumption that they were orchestrating a coronation when they needed to be gearing up for a marathon race.
While the dark horse (no pun intended) raised buckets of money […]
Why bother hiring an agency, if you’re not going to let them do their job?
At times I’ve been guilty of second-guessing agencies, and jumping straight to tactics before a strategy has been agreed upon. Tactics are the most visible aspect of a campaign, so it’s easy to zero in on them.
That kind of thinking […]
Having children is something that changes you. Priorities that seem crucial before you have kids don’t loom as large after.
The further I got into parenting (and supervising people) the more I recognized that I needed to adjust my attitude about work and negotiations. Being in charge didn’t mean I got to make unilateral decisions […]
The story about the messed up yearbook photos gets better.
Lifetouch National School Studios reportedly was trying to fix their mess-up of a batch of photos when they botched the job even further by trying to paste faces onto other bodies.
My criticism of their weasely attempt to duck their responsibility goes double with the revelation that […]
What PR agency wouldn’t benefit from having an in-house creative shop to call upon?
Edward Boches launched the Relentless PR blog by suggesting that an ad agency may be the best place to be doing PR these days. Boches is chief creative officer for Mullen, a Wehham, Massachusetts ad agency that has evolved into more of […]
It’s great having a mentor.
They give you the benefit of their years of experience.
TechCrunch’s Mike Arrington was happy to offer Loic Lemeur and his start-up company Seesmic the following advice, in a posting published to TechCrunch Saturday. (Arrington was furious that a Seesmic plug-in brought down TechCrunch three times when a Steven Speilberg promotion […]
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Written by Eric Eggertson [email] for b5media.
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