What a schmozzle.
The recent uproar after the firing of an employee over her decision to give a free bite-sized snack to the young child of a customer lead the Tim Horton’s chain to unfire her.
The optics of firing a single mother for an act of kindness put the fast food chain in a bind.
Is […]
When politicians and business leaders spend all their time worrying about the next election or the next quarterly sales announcement, you have to wonder who’s looking after the whatever lies beyond that time line (ie. our future).
There are a few examples out there.
Steve Jobs, for one, is a corporate Svengali capable of seeing past the […]
If you use an electronic chainsaw, is that more environmentally friendly than a gas-powered one? What has a smaller carbon footprint, a wooden-handled paintbrush (doesn’t hurt trees) or one with a plastic handle (doesn’t use non-renewable oil)?
These questions and hundreds more faced Home Depot when it decided to create an eco-friendly label for goods sold […]
Worth reading:
Experience Schulich - Ed Lee ponders going the MBA route, and finds some new ways to focus business thinking. Like marketing strategy that considers segmentation, positioning and targeting of the markets that organizations should be “in.”
Smoldering Controversy - Is Big Tobacco funding research about teen smokers to help drive kids from tobacco, or […]
We live in a world of simplistic sound bites.
If you don’t believe that, see the hysterical reaction to the Archbishop of Canterbury’s exploration of whether sharia law, like other methods of extra-judicial arbitration, should be granted more formal recognition, to make sure its use is consistent with British law and quality standards.
He might has […]
This is nothing new for anyone who’s spent any time in public relations, or watched a week’s worth of political analysis.
But it’s important. If you know an issue is going to get hot, look for ways to take an active stance.
Don’t wait for someone to expose a problem. Take the first steps to resolve […]
Don’t lean a metal ladder against electrical wires. Don’t point a loaded gun at a person, including yourself. Don’t take your electrical appliances into the tub. Don’t swallow caustic substances. Don’t randomly combine prescription drugs.
To these and many more product warnings we now must add a new one. Don’t use cotton swabs in your […]
Though not on the same scale (or with as much anger) as Jeff Jarvis’ advice on customer service for Dell, there was a blip of discussion yesterday about social network cum instant message broadcasting service Twitter, and its reliability.
Long-time tech marketing-communications-strategy adviser Shel Israel posted an open letter to Biz Stone, Evan Williams and […]
Steve Jobs positions himself as the guy who knows everything worth knowing about product design, marketing, the cool factor, and technology.
The problem with being a self-professed know-it-all is that when something unpleasant happens, like customer furore over a sudden, sharp price drop in Apple iPhones, it’s hard to say, "Gee, I was surprised by what […]
Business communications for the real world
Written by Eric Eggertson [email] for b5media.
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