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Common Sense PR

Archive for the ‘Issues Management’ Category

September 7th, 2007

iPhone Price Drop Response Was the Right Move for Steve Jobs

Steve Jobs positions himself as the guy who knows everything worth knowing about product design, marketing, the cool factor, and technology.
The problem with being a self-professed know-it-all is that when something unpleasant happens, like customer furore over a sudden, sharp price drop in Apple iPhones, it’s hard to say, "Gee, I was surprised by what […]

By Eric Eggertson -- 6 comments

August 18th, 2007

The Spin War to Protect China’s Brand

To a casual observer of international news, the Chinese reaction to a public health crisis is to arrest several managers and/or government officials, to quickly and harshly punish someone, and then to declare that the problem has been resolved.
The current toy safety scare only has one suicide to show for itself to date, but you […]

By Eric Eggertson -- 3 comments

August 15th, 2007

Anatomy of a Liquidity Panic - Clear Communications Is Vital

Now is the time for clear communications, as investors and traders stay on high alert for signs of weakness in the financial system.
Coventree Capital Group announced it was having trouble finding short-term funding for its asset-backed loans, causing an 80% drop in Coventree’s share price. The stock rebounded today to almost half of its earlier […]

By Eric Eggertson -- 1 comment

June 19th, 2007

Google’s Public Policy Blog Opens a Door

Google regularly gets dragged into controversies about its values and the impact of its actions on competitors, clients and the public.
As recently as 2005, there was only one public policy person at the company involved in public policy work says Andrew McLaughlin in a post on the company’s new blog.
Some of the issues they’ll cover: […]

By Eric Eggertson -- 0 comments

February 3rd, 2007

Pork Industry vs. Breastfeeders: The other cease and desist order

Now we know where wannabe professional wrestling bad guys go. They must get hired by the National Pork Board.
Who else would try to bully a breastfeeding advocacy website with a cease and desist order for its sale of a fund-raising t-shirt with the slogan Breast Milk - the other white milk?

The pork zealots are, […]

By Eric Eggertson -- 0 comments

January 10th, 2007

Microsoft/Edelman/Vista/Freebie-Gate According to Andy Lark

I’ve never met him, but I have a lot of respect for Andy Lark, who knows the technology industry and how companies, media and bloggers interact.
His takes on the Microsoft give-away of free laptops, the launch of the Office 2007 trial version, and Edelman PR’s role in the Microsoft blogger affair, focus not on what […]

By Eric Eggertson -- 2 comments

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