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Common Sense PR

Archive for the ‘Key Messages’ Category

April 29th, 2008

Quick Tip: Settle for ‘Good Enough’

There are times when it’s important to pore over a document (or a video, or whatnot), refining until you’ve got it perfect.
Then there’s the rest of the time, when getting close to perfect probably took more time than the task was worth.

If you find it difficult to complete tasks because the thought of making […]

By Eric Eggertson -- 0 comments

March 5th, 2008

Ouch! It’s Jimmy Wales Pile-on Week (Year)

It sucks to be Wikipedia co-founder Jimmy Wales.
First there was the very public break-up with a lover. Now rumors of sloppy handling of his personal expenses at Wikimedia.
Take two “no comments” and call me in the morning?
His official statement would normally be a good deflection of comments in the media:
“The board, the current executive […]

By Eric Eggertson -- 0 comments

March 5th, 2008

Hillary Spins Primary Wins

Template for candidate messages in a primary:
“(Insert any old accomplishment) is a sign we are on the course to victory. Any candidate who (repeat any old accomplishment) is certain to be the next president.”
Let’s all forget about those other states that would have been really good to win for the Clinton campaign. As […]

By Eric Eggertson -- 1 comment