You think you know the facts about something that’s common knowledge. Not so, unless you check the facts.
Techdirt’s Mike Masnick points to a copyright blogger who notes a paper that details the incorrect assumptions about the popular song that pulls in millions of dollars each year on a copyright that may not be valid. […]
I work with someone who’s convinced that conferences are inefficient ways to learn useful skills and gain knowledge.
(Sounds like the same criticism Churchill made of democracy: It’s the worst system of government, except for all the other methods.)
Of course conferences aren’t efficient! You’re lucky if you find one mind-altering session at a conference, much less […]
There are some rules of engagement in online games. Learn them and you can play Call of Duty 4 and World of Warcraft without becoming a pariah.
Apply them to business, and you will have some back-up when the going gets rough. (Business implications in parentheses.)
1) Learn the game offline before joining group play. That way, […]
Anyone who thinks the world needs yet another social networking site must have rocks in their head.
Cue the music. I guess Robert French, a public relations instructor at Auburn University has rocks in his head, because he’s set up a new meeting place for his students, other students, instructors, and public relations professionals.
It’s PR […]
Accreditation as a PR veteran or business communications pro gives you a certain something. The International Association of Business Communicators recently released some research to quantify what that something is.
According to a survey of people who have earned their Accredited Business Communicator designation, the process was well worth the effort.
As few as 9-10% […]
Joe Williams knows how to tell a story. So much so that business people from all over North America pay thousands of dollars to sit with him in the desert outside Tucson, seeking that which cannot be defined.
The week-long corporate training sessions bump you up against Joe’s strategic thinking toolkit, his zen-like philosophical bent, and […]
Google has automated what would previously have been a call to the library’s reference department, or a visit to Lexus-Nexus’ database of media stories. But that doesn’t mean we should leave everything to algorithms, search spiders and widgets.
As Twitter reminds me every day (and Flickr, and instant messaging, and discussion forums and bulletin boards), the […]
As hired pens, speech writers are always faced with the dilemma of how hard to push back when we think a client is being unreasonable.
by Colin Moorhouse
I am talking about the CEOs who have given no thought at all to what they want talk about at the one and only meeting you are going […]
They come from Malta. Pink envelopes laced with cheap perfume.
They’re pitching something you probably don’t need, but hopefully your readers will lap up their product.
In a clever ploy to get attention, Darren Barefoot and Julie Szabo are sharing their blogger outreach techniques to publicize their e-book Getting to First Base: A Social Media Marketing […]
Business communications for the real world
Written by Eric Eggertson [email] for b5media.
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