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Common Sense PR

Archive for the ‘Learning Resources’ Category

February 4th, 2008

Push Back against the Undisciplined Speaker

As hired pens, speech writers are always faced with the dilemma of how hard to push back when we think a client is being unreasonable.
by Colin Moorhouse
I am talking about the CEOs who have given no thought at all to what they want talk about at the one and only meeting you are going […]

By Eric Eggertson -- 0 comments

December 20th, 2007

The Maltese Pitch - Blogger Outreach for Book about Blogger Outreach

They come from Malta. Pink envelopes laced with cheap perfume.
They’re pitching something you probably don’t need, but hopefully your readers will lap up their product.
In a clever ploy to get attention, Darren Barefoot and Julie Szabo are sharing their blogger outreach techniques to publicize their e-book Getting to First Base: A Social Media Marketing […]

By Eric Eggertson -- 4 comments

October 4th, 2007

Yet another PR Blog Portal - MindValley’s PR Voices

I like to take a look around the PR blogs and see what’s worth reading. The problem is, I don’t have 2 hours a day to zap through everything that’s either directly or indirectly related to PR.
MindValley has launched PRVoices, an algorhythm-driven site that pulls together headlines and openings of the more notable PR-related posts […]

By Eric Eggertson -- 3 comments

October 4th, 2007

How I Used to Get My Daily PR Blogging Fix

Aside from subscribing to every public relations blog in the world, there has to be a better way of monitoring what the hot topics are.
When I first started reading blogs, I tried subscribing to Blogdigger, which sent me a list of posts that were tagged “PR” that day. It was helpful, but I got tired […]

By Eric Eggertson -- 5 comments

September 24th, 2007

99 of the Worst Things to Do in Business

Not just another mega-list, these posts by b5 media Business Channel bloggers sum up the worst possible advice we can think of if you want your business to fail.
Have fun reading some of the Dilbertesque ways managers can suck the potential out of a business venture. But hey, a lot of these tips can […]

By Eric Eggertson -- 3 comments

August 20th, 2007

A Plethora of PR and Marketing Blogs to Choose from

Apparently there aren’t enough lists of PR blogs out there.
The Friendly Ghost PowerPR List uses a similar methodology to the Ad Age Power 150, but replaces the questionable BlogLines subscriptions metric with some Technorati measures.
You could do a lot worse than spend an afternoon burning through some of the blogs on the list, if you’re […]

By Eric Eggertson -- 9 comments

August 3rd, 2007

Improving your Pitching (and We’re not Talking Baseball)

You watch a competing company get media coverage that you would kill for. Why them? Why don’t reporters write about your company?
It’s probably the pitch.
Someone is reaching the right journalists with the right suggestion of a possible interview, or story. And it’s not you.
Marketing Sherpa does a good job exploring the logistics of reaching journalists […]

By Eric Eggertson -- 6 comments

July 16th, 2007

Instructional Video: Keep it Simple

Time was, corporate video was all about production values. Times change.
Authenticity and simplicity are gaining ground as ways to reach audiences by video.
The style is not for everyone, but the simplicity of Common Craft’s videos on social media topics are worth looking at.Lee and Sachi Lefever use a simple storyboard-style of presentation to walk you […]

By Eric Eggertson -- 1 comment

July 2nd, 2007

Great Blogs of Fire - A Summer’s Worth of Social Media Books

Another conversation that lead to more reading options. As if I don’t have enough books on my must-read list.
Geoff Livingston invited a bunch of marketing/PR folks on Facebook to offer up some worthwhile book titles about social media.  Here’s the result:
Chris Anderson, The Long TailPaul Bausch, Matthew Haughey, and Meg Hourihan, We BlogRebecca Blood, The […]

By Eric Eggertson -- 7 comments

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