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Common Sense PR

Archive for the ‘Linkage’ Category

May 6th, 2008

Your Non-digital Life Has no Meaning

(Warning: I have been known to get cranky about bombastic overstatements by the digerati.)
If you don’t have a Twitter account, your career may be kinda meaningless.
That’s the provocative statement teasing readers to visit Todd Defren’s PR Squared blog.
It’s been proven time and again that this technique works. Provoke discussion by making a blanket statement that […]

By Eric Eggertson -- 8 comments

March 23rd, 2008

My Marketing/PR/etc. Blogroll, Revised

I’ve neglected my blogroll lately. It’s revised today, but still missing some of my favorite blogs/sites.   Still to come: podcasts.

Alice Marshall
Allan Jenkins
Andy Lark
B.L. Ochman
Bad Pitch Blog
Bob LeDrew
Brian Clark
Church Marketing Sucks
Colin McKay
Darren Barefoot
Dave Traynor
David Jones
David Parmet
Doc Searls
Geoff Livingston et al
Ike Piggott
Jeremiah Owyang
Joseph Thornley
Josh Hallett
Kami Huyse
Kevin Dugan
Lifehacker
Mark Evans
Matthew Ingram
Melanie Seasons
Michael Geist
Neville Hobson
Now Is Gone
Paull Young
Peter Himler
PR Couture
PR […]

By Eric Eggertson -- 6 comments

January 23rd, 2008

Marketing and PR News and Ideas, January 23, 2008

Worth reading:
The Mindset of Marketers on ROI and Engagement - Jonathan Trenn points out the convoluted logic of traditional marketers transferring their dollars to online, while ignoring the opportunities for interaction.
Truth versus Blogosphere Truth - Jeremy Pepper looks at some examples of bloggers jumping on a poorly researched story and amplifying, rather than clarifying, the […]

By Eric Eggertson -- 6 comments

January 19th, 2008

Best Business Advice Continues to Roll In

A few more words of wisdom from readers.

Yuri Aksyonov, of the PRWeb blog (Russian language):

Don’t try to be an “expert”.  Asking “stupid” questions is not a shame.  The shame is when you can’t understand what you’ve been told after discussion is finished.

-
Ren Garcia, of Accounting Solver blog:

I find an Adidas slogan: IMPOSSIBLE IS NOTHING particulary […]

By Eric Eggertson -- 1 comment

January 16th, 2008

Best Business Advice - Short and Sweet

I asked for people’s advice, and it’s starting to flow in.
Here, via Twitter, are the first three four pithy bits of advice.
Paul Young, of the Young PR blog:

Friends first.  Work second.

-
Jason Falls, of the Social Media Explorer blog:

Don’t be intimidated. You’re smarter than most people, you just don’t know it yet.
-

Kevin Dugan of Strategic Public […]

By Eric Eggertson -- 2 comments

January 16th, 2008

Quick Tip: (Insert your Best Business Advice Here)

(Update)  Advice from Common Sense PR readers:

Larry Yatkowsky of the Yatter Matters blog:

Got cell phone.  Great. Why forward it to your office so that they (the office) can call you back to tell you have a message?  Just answer and make the customer feel like you care enough to take their call personally.

-
Megan, of the […]

By Eric Eggertson -- 11 comments

January 5th, 2008

Happy (Belated) Blogiversary to Common Sense PR

Okay, so I missed my own blogging anniversary. It’s never too late for cake and candles.
My first post for Common Sense PR was on October 18, 2006, but the blog didn’t officially launch until December of that year.
I started off by providing a definition of public relations:
My Definition of PR: Listening to and influencing defined […]

By Eric Eggertson -- 8 comments

December 21st, 2007

Blogging Tips - Following My own Advice

I was dispensing advice the other day. This is not unusual - I often dispense advice, whether it’s asked for, or not.
One of the recipients of my advice asked me if she could use my e-mail as a guest post on her blog.
So, my seven tips on how to blog more often has been transformed […]

By Eric Eggertson -- 2 comments

December 20th, 2007

The Maltese Pitch - Blogger Outreach for Book about Blogger Outreach

They come from Malta. Pink envelopes laced with cheap perfume.
They’re pitching something you probably don’t need, but hopefully your readers will lap up their product.
In a clever ploy to get attention, Darren Barefoot and Julie Szabo are sharing their blogger outreach techniques to publicize their e-book Getting to First Base: A Social Media Marketing […]

By Eric Eggertson -- 4 comments

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