Why bother hiring an agency, if you’re not going to let them do their job?
At times I’ve been guilty of second-guessing agencies, and jumping straight to tactics before a strategy has been agreed upon. Tactics are the most visible aspect of a campaign, so it’s easy to zero in on them.
That kind of thinking […]
I tend not to criticize enthusiasts and optomists. I think the world needs as much optimism and positive energy as possible.
So it was not without reservations that I cranked out my rant about the paid editorial content that for 10 recent Jaffe Juice episodes have been a sizeable part of Joseph Jaffe’s exploration of “new […]
What PR agency wouldn’t benefit from having an in-house creative shop to call upon?
Edward Boches launched the Relentless PR blog by suggesting that an ad agency may be the best place to be doing PR these days. Boches is chief creative officer for Mullen, a Wehham, Massachusetts ad agency that has evolved into more of […]
In the comments about my podcasting informercial rant, Joseph Jaffe poked fun at the advertisers on this blog.
I’ve never really said anything about the ads, and advertisers because I thought it was self-explanatory.
But Joe’s slightly snarky comment got me thinking that I’ve never openly thanked all those advertisers who support the blog and b5media.
To all […]
If a little bit of advertiser involvement in podcasts is good, a lot is better, right?
No!
Let’s look at two business podcasts and how they treat their advertisers (or “sponsors”, if you want to pretend it’s not advertising).
On For Immediate Release, Shel Holtz and Neville Hobson talked openly about adding commentaries prepared and voiced by their […]
Worth reading:
I Want to Speak Like Steve Jobs - Drew McLennan, like a lot of us, is a student of one of the geniuses of the personal presentation.
The ‘Mystery’ of Lousy Customer Service - An adversarial attitude toward customers or employees is a sign of a company that doesn’t know how to behave, says […]
Customers of VOIP phone services are supposed to alert their service provider if they move, so the instructions can be changed for emergency services responding to a 911 call.
But that doesn’t mean the company is off the hook. A family in Calgary lost their 18-month-old son after ambulance crews were dispatched to an old […]
Worth reading:
Boo! jetBlue, and jetBlue Adds Insult to Injury - Washington D.C. communications/social media consultant Geoff Livingston writes on his new personal blog about getting an inadequate customer service response, followed by more grief. On the plus side, jetBlue Airways has a Twitter account that it’s using to engage with early adopters of the […]
I don’t hate advertising.
It’s bad advertising that either has me laughing or crying, depending on whether it’s interrupting me or filling some dead time in my otherwise busy life.
If advertising didn’t exist (see Life without Advertising: Quiet, Too Quiet?), I would have to do more research to find what I need or want. […]
Business communications for the real world
Written by Eric Eggertson [email] for b5media.
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