There is no magic solution to all business issues, so stop looking for the online discussion tool to solve every last thing.
On the other hand, there remain a committed group of corporate communicators and their bosses who are determined to resist the lure of wikis, blogs, podcasts and other conversational tools for business.
Shel Holtz does […]
Stealing someone’s identity to defraud someone is a serious criminal offence.
Borrowing someone’s identity to take the piss out of them, as the Brits would say, is a time-tested satirical technique.
The skewerer gets props for cleverness. But the one who is skewered often also gains visibility, possibly a wider audience, and kudos for having a sense […]
It’s easy to focus on the opinions of experts and executives.
But unless the end users of your product or service are primarily experts and executives, you need to break out of the Circle of Authority.
No one can tell you what’s right and what’s wrong like the people who actually use the services.
Surveys and focus […]
You’re reading the 27th highest ranked blog in Edelman’s Social Media Index, an attempt to add texture to the various rankings of business blogger popularity, "authority", newsmaking heft and influence.
Rating influence isn’t easy, and certainly can’t be very precise with an automated ranking system that skims the surface of which bloggers are using which social […]
Communications measurement consultant KD Paine learned a good lesson about all the friendships and relationships she has developed over the years. When she needed help, friends, co-workers, customers, acquaintances and strangers came through for her.
Paine had two weeks in which to raise $125,000, or her farm would be auctioned off to pay back taxes and […]
I don’t know K.D. Paine. Never met her. I think I might have left a comment on her blog once, but maybe not.
So when I sent her a $20 donation this morning, it was more out of a sense of participating in a classic little guy versus the bad bank scenario, than out of any […]
One reason RSS feeds only give you part of the picture of the blogosphere: comments.
Often, the comments are more interesting then the original posts. And comments let you discover writers who either don’t have their own blog, or whose site you’ve never visited before.
From an organizational perspective, comments can be important to track. That’s where a […]
The Power 150 List goes international.
Now that Todd Andrlik has extended his Power 150 List of top marketing blogs outside the U.S., Common Sense PR is in a tense battle to move up from 132nd spot.
Having reviewed the metrics, my first strategy will be to delete all my competitors from my BlogLines account, which I […]
If we didn’t already know that corporate social responsibility and reputation management aren’t guaranteed to solve all business problems, a research report takes a swipe at the idea.
Two university professors and an investment firm CEO recently released a report that shows survey respondents to Fortune magazine’s Most Admired Companies list favour large capitalization stocks over […]
Business communications for the real world
Written by Eric Eggertson [email] for b5media.
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