I work with someone who’s convinced that conferences are inefficient ways to learn useful skills and gain knowledge.
(Sounds like the same criticism Churchill made of democracy: It’s the worst system of government, except for all the other methods.)
Of course conferences aren’t efficient! You’re lucky if you find one mind-altering session at a conference, much less […]
(Warning: I have been known to get cranky about bombastic overstatements by the digerati.)
If you don’t have a Twitter account, your career may be kinda meaningless.
That’s the provocative statement teasing readers to visit Todd Defren’s PR Squared blog.
It’s been proven time and again that this technique works. Provoke discussion by making a blanket statement that […]
There are some rules of engagement in online games. Learn them and you can play Call of Duty 4 and World of Warcraft without becoming a pariah.
Apply them to business, and you will have some back-up when the going gets rough. (Business implications in parentheses.)
1) Learn the game offline before joining group play. That way, […]
Anyone who thinks the world needs yet another social networking site must have rocks in their head.
Cue the music. I guess Robert French, a public relations instructor at Auburn University has rocks in his head, because he’s set up a new meeting place for his students, other students, instructors, and public relations professionals.
It’s PR […]
Whether you’re a social director on a cruise ship, a union organizer, or a catalyst for online action, the role of organizer requires patience.
A certain streak of zealotry seems to be a requirement, if you’re going to make it through the endless work of encouraging and prodding people to support whatever cause you’re working […]
Accreditation as a PR veteran or business communications pro gives you a certain something. The International Association of Business Communicators recently released some research to quantify what that something is.
According to a survey of people who have earned their Accredited Business Communicator designation, the process was well worth the effort.
As few as 9-10% […]
Google has automated what would previously have been a call to the library’s reference department, or a visit to Lexus-Nexus’ database of media stories. But that doesn’t mean we should leave everything to algorithms, search spiders and widgets.
As Twitter reminds me every day (and Flickr, and instant messaging, and discussion forums and bulletin boards), the […]
Okay, so I missed my own blogging anniversary. It’s never too late for cake and candles.
My first post for Common Sense PR was on October 18, 2006, but the blog didn’t officially launch until December of that year.
I started off by providing a definition of public relations:
My Definition of PR: Listening to and influencing defined […]
To enable company-wide creation of audio and video podcasts, IBM’s corporate communications team set up a "media library" with easy-to-use tools for employees.
The result has been impressive, with employees from all over the world experimenting with the new medium.
George Faulkner describes the reasons for encouraging internal podcasting, including the time zone neutral nature of podcasts, […]
Business communications for the real world
Written by Eric Eggertson [email] for b5media.
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