Whether you’re a social director on a cruise ship, a union organizer, or a catalyst for online action, the role of organizer requires patience.
A certain streak of zealotry seems to be a requirement, if you’re going to make it through the endless work of encouraging and prodding people to support whatever cause you’re working […]
Accreditation as a PR veteran or business communications pro gives you a certain something. The International Association of Business Communicators recently released some research to quantify what that something is.
According to a survey of people who have earned their Accredited Business Communicator designation, the process was well worth the effort.
As few as 9-10% […]
Google has automated what would previously have been a call to the library’s reference department, or a visit to Lexus-Nexus’ database of media stories. But that doesn’t mean we should leave everything to algorithms, search spiders and widgets.
As Twitter reminds me every day (and Flickr, and instant messaging, and discussion forums and bulletin boards), the […]
Okay, so I missed my own blogging anniversary. It’s never too late for cake and candles.
My first post for Common Sense PR was on October 18, 2006, but the blog didn’t officially launch until December of that year.
I started off by providing a definition of public relations:
My Definition of PR: Listening to and influencing defined […]
To enable company-wide creation of audio and video podcasts, IBM’s corporate communications team set up a "media library" with easy-to-use tools for employees.
The result has been impressive, with employees from all over the world experimenting with the new medium.
George Faulkner describes the reasons for encouraging internal podcasting, including the time zone neutral nature of podcasts, […]
I was dispensing advice the other day. This is not unusual - I often dispense advice, whether it’s asked for, or not.
One of the recipients of my advice asked me if she could use my e-mail as a guest post on her blog.
So, my seven tips on how to blog more often has been transformed […]
There’s a better way.
That’s what the social media early adopters keep telling their counterparts in public relations and marketing.
Obviously, the message isn’t getting through to the brainiacs who keep churning out key messages, the same old news releases and following them up with pitches for things that aren’t news, to the wrong people, in the […]
Note to PR pitchers: When someone offers feedback on what they like and don’t like about pitches, pay attention.
5 PR Pitches - the good and the bad. Marshall Kirkpatrick churns through about 30 pitches a day, scanning for the rare gem that will turn into a story about a Web 2.0 company doing something innovative, […]
A site that lets people share and vote for their favorite bands tried to make something viral happen.
The Hype Machine promised to unleash its new version when 10,000 people visited the site simultaneously.
Thankfully, the Hype Machine folks recognized they weren’t going to hit their goal without a massive effort, so they just launched anyway.
Sanity prevails, […]
Business communications for the real world
Written by Eric Eggertson [email] for b5media.
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