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Common Sense PR

Archive for the ‘New Media’ Category

February 9th, 2008

Who Says the Photo Essay Is Dead?

My friend Stuart Davis regularly pulls together photo/sound packages for the Vancouver Sun. Sometimes it’s other photographers’ work and sometimes his own.
The latest one is a nice look backstage at Ballet B.C., with some beautiful photos, Vivaldi’s Four Seasons playing in the background, and the voices of some of the dancers and choreographers.
The photo essay […]

By Eric Eggertson -- 0 comments

October 10th, 2007

Freeform Collaboration Comes to Corporate Systems a Decade Late

Office collaboration software.
It sounds so simple. But the kind of freeform collaboration I assumed would spring up to make the best use of the first Macs and PCs has been elusive.
Corporate networks allowed the sharing of e-mails and files, but software that let groups fiddle with how they shared information always seemed to get […]

By Eric Eggertson -- 0 comments

July 17th, 2007

Watch Out for the Rowling Ninja Strike Team

Massive security surrounds the sale this week of the latest Harry Potter book.
Now, from Duncan Riley’s Twitter stream, I hear that there’s a bittorrent visual presentation of the book, available for download.
Dude. Don’t mess with J.K. Rowling. Somewhere in the world, a ninja strike team has been activated to take out whoever posted digital pictures […]

By Eric Eggertson -- 0 comments

July 16th, 2007

Instructional Video: Keep it Simple

Time was, corporate video was all about production values. Times change.
Authenticity and simplicity are gaining ground as ways to reach audiences by video.
The style is not for everyone, but the simplicity of Common Craft’s videos on social media topics are worth looking at.Lee and Sachi Lefever use a simple storyboard-style of presentation to walk you […]

By Eric Eggertson -- 1 comment

March 21st, 2007

Bum Rush the Charts - A case study in word-of-mouth promotion

Podcasters, bloggers and their readers are proving the power of their media by joining together Thursday to boost an indie band to the top of the iTunes charts.

This is an organic campaign that has evolved from a couple of people to a movement. The genesis was on an episode of Pacific Coast Hellway, with Mark […]

By Eric Eggertson -- 5 comments

March 8th, 2007

CBC Gets Input on What to Change

Waiting for an official process to take place, asking average people for suggestions about how the CBC operates could take years or decades, so it’s good to see some outreach from some parts of Canada’s national broadcaster.
At Moose Camp, which preceded the Northern Voice conference, I took part in an open discussion of what changes […]

By Eric Eggertson -- 0 comments

February 22nd, 2007

How to Enable a Wikipedia Entry about your Event - Northern Voice

As Wikipedia inches its way toward being one of the top search results for every entry it contains, the temptation to write or edit an entry about yourself or your company is pretty hard to resist.
Resist!
Darren Barefoot, a founding organizer of Vancouver’s Northern Voice conference, posted the question of whether there should be a Wikipedia […]

By Eric Eggertson -- 0 comments

February 9th, 2007

Guard your Secrets Well, N00bs

Brian Oberkirch suggests that most tech entrepreneur wannabes get over the uniqueness of their pet concept.  Everyone has lots of ideas.
He’s more interested in people who want to develop their ideas into something real, and who want to get lots of feedback in order to make their concepts even better.  The cloak and dagger, complete […]

By Eric Eggertson -- 0 comments

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