Worth reading:
I Want to Speak Like Steve Jobs - Drew McLennan, like a lot of us, is a student of one of the geniuses of the personal presentation.
The ‘Mystery’ of Lousy Customer Service - An adversarial attitude toward customers or employees is a sign of a company that doesn’t know how to behave, says […]
Worth reading:
Boo! jetBlue, and jetBlue Adds Insult to Injury - Washington D.C. communications/social media consultant Geoff Livingston writes on his new personal blog about getting an inadequate customer service response, followed by more grief. On the plus side, jetBlue Airways has a Twitter account that it’s using to engage with early adopters of the […]
Worth reading:
Today Is Blogger Appreciation Day (Unofficial) - With momentum and attention shifting to micro-blogging tools like Twitter, bloggers may be feeling a bit ignored, says Problogger Darren Rowse. He encourages people to send a blogger an e-mail of appreciation, or to publish a post publicly patting someone on the back. Chris Garrett started off […]
Talk about having your symbolism hijacked. The Chinese government and the International Olympic Committee have seen the usual positive tenor of the international torch relay degenerate into a platform for political protests over human rights.
The challenge now is to pretend that the torch is being peacefully passed from hand-to-hand with the world looking on […]
After my send-up of the dangers of Earth Hour last week, I got pinged about an excellent critique of the world-wide event.
The source - a high school in Australia - was a bit unexpected, but the quality of commentary is excellent. Here’s a quote from Greenwashing - Raising Awareness or Breeding Complacency?, by Jimmy […]
Worth reading:
Will the Freemium Model Work for Photoshop? Techdirt’s Mike Masnick suggests that Adobe is heading in the right direction with a free web-based photo editor, but that it needs to be more than a dumbed-down version of the graphics editing software.
8 Ways to Use Social Media in Church - Pastor Jon Swanson describes […]
Worth reading:
8 Ways to Avoid Information Overload - Dean Rieck guest posts on Copyblogger about how to keep your writing lean and clean.
Enough with Blogger Strategies! - Dave Fleet talks about how organizations can get involved in blogging, and points to various primers on the subject.
Can Companies Be Authentic? - David Weinberger has his […]
The media is obsessed with bad news. Given the chance, they will take the worst possible angle on a story and play it up.
Just ignore the average sports story, the average business story, the average lifestyles story and the average local story.
And don’t pay attention to the coverage of official events, announcements, and anniversaries. […]
Worth reading:
Experience Schulich - Ed Lee ponders going the MBA route, and finds some new ways to focus business thinking. Like marketing strategy that considers segmentation, positioning and targeting of the markets that organizations should be “in.”
Smoldering Controversy - Is Big Tobacco funding research about teen smokers to help drive kids from tobacco, or […]
Business communications for the real world
Written by Eric Eggertson [email] for b5media.
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