The media is obsessed with bad news. Given the chance, they will take the worst possible angle on a story and play it up.
Just ignore the average sports story, the average business story, the average lifestyles story and the average local story.
And don’t pay attention to the coverage of official events, announcements, and anniversaries. […]
Worth reading:
Experience Schulich - Ed Lee ponders going the MBA route, and finds some new ways to focus business thinking. Like marketing strategy that considers segmentation, positioning and targeting of the markets that organizations should be “in.”
Smoldering Controversy - Is Big Tobacco funding research about teen smokers to help drive kids from tobacco, or […]
Worth reading:
The Mindset of Marketers on ROI and Engagement - Jonathan Trenn points out the convoluted logic of traditional marketers transferring their dollars to online, while ignoring the opportunities for interaction.
Truth versus Blogosphere Truth - Jeremy Pepper looks at some examples of bloggers jumping on a poorly researched story and amplifying, rather than clarifying, the […]
I asked for people’s advice, and it’s starting to flow in.
Here, via Twitter, are the first three four pithy bits of advice.
Paul Young, of the Young PR blog:
Friends first. Work second.
-
Jason Falls, of the Social Media Explorer blog:
Don’t be intimidated. You’re smarter than most people, you just don’t know it yet.
-
Kevin Dugan of Strategic Public […]
Worth reading:
Lysee Webb of Heatherette: Style Scoop looks at how a fairly recent grad worked her way into a job as in-house PR for a hot New York design house (via PR Couture).
What I Wish My New Employee Knew - Todd Defren talks about the culture at Shift Communications, for new and prospective hires. Oh, […]
Worth reading:
Meatball Sundae: 10 Questions for Seth Godin - The marketing guru answers 10 questions from Hugh MacLeod about his new book.
Stop Using Views to Measure YouTube Success - Dave Fleet thinks it’s too easy (and doesn’t tell people enough) to just point to number of views as a measure of the impact of a […]
I used to envy Douglas Coupland because he worked for the short-lived Vista magazine, which blended business journalism and the examination of ideas and trends. Think Fast Company with more of a zen approach.
He has always been a good source of ideas and analysis about how the generations after the baby boom deal with the […]
Worth reading:
A Manifesto for the New PR - Paul Gillin comments on the Arthur W. Page Society’s report on the evolution of corporate communications.
No Predictions for 2008 - Needs - Chris Brogan offers up his desires for online tools and processes.
Does Google Reader’s ‘Shared Items’ Feature Violate Privacy? - Mashable asks its readers how they […]
Worth reading:
Josh Morgan gets annoyed by the knee-jerk reaction that if positive reviews are influenced by public relations work, the reviews were paid for. Except in extremely rare cases, it’s usually just good facilitation.
Brendan Cooper explains the metrics behind his monthly ranking of PR blogs, and in the comments, explains why John Wagner’s excellent On […]
Business communications for the real world
Written by Eric Eggertson [email] for b5media.
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