There are many instances when you can’t provide advance notice to business partners about an announcement.
But when collaboration is possible, take advantage of the chance to give organizations that you’re partnering with a chance to get their communications planned.
If there are restrictions on the distribution of information, be clear about those restrictions. If you […]
Everyone has a theory about the status of public relations these days. Let’s listen in on the discussion on This Week in Tech #142 podcast:
47 Minutes
Leo Laporte: “Scoble’s been complaining because he get this constant chatter from PR.”
Patrick Norton: “If your job is to be a journalist, press releases come with the territory. That’s […]
It’s been a busy week of accusations, gnashing of teeth, and protests of innocence.
The Middle East? No, I’m talking about the ongoing debate between bloggers and journalists on one side and public relations folks on the other.
Most bloggers (and many journalists) seem to assume that the only thing a PR does all day is dream […]
They come from Malta. Pink envelopes laced with cheap perfume.
They’re pitching something you probably don’t need, but hopefully your readers will lap up their product.
In a clever ploy to get attention, Darren Barefoot and Julie Szabo are sharing their blogger outreach techniques to publicize their e-book Getting to First Base: A Social Media Marketing […]
BREAKING NEWS!!!!
"MOUNTAIN VIEW, Calif.–Habeas Inc., (www.habeas.com) the world leader in email reputation services, today announced the launch of ReputationWiki.org which will serve as a focal point to define and advance the growing field of reputation management."
That, straight from the horses’ mouth, is the lede for today’s news release about a wiki launched to help e-mail […]
There’s a better way.
That’s what the social media early adopters keep telling their counterparts in public relations and marketing.
Obviously, the message isn’t getting through to the brainiacs who keep churning out key messages, the same old news releases and following them up with pitches for things that aren’t news, to the wrong people, in the […]
Mindless, vapid, useless, misdirected, clueless, annoying…
There are many words to describe lame e-mail pitches or mass spam attacks on bloggers, journalists and anyone else with the remotest amount of influence in the news world.
When does the editor/journalist/blogger go ballistic? After the 50th e-mail sent to an agency or an individual, politely (or rudely) informing them […]
Note to PR pitchers: When someone offers feedback on what they like and don’t like about pitches, pay attention.
5 PR Pitches - the good and the bad. Marshall Kirkpatrick churns through about 30 pitches a day, scanning for the rare gem that will turn into a story about a Web 2.0 company doing something innovative, […]
Around every corner there is an overblown statement waiting to leap out and strangle your company’s announcement.
But now, thanks to Wired Magazine, you don’t have to wait for stultifying language to come to you. Thanks to the Web 2.0 B.S. Generator, you can see a sample news release for a groovalicious startup, and bingo! With […]
Business communications for the real world
Written by Eric Eggertson [email] for b5media.
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