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Common Sense PR

Archive for the ‘Persuasion’ Category

May 15th, 2008

Donahue on Iraq: We’re to Blame

Phil Donahue on CBC Radio’s As It Happens:
Who’s to blame? 
“The American people are. We elect leaders who talk tough, who say ‘Bring it on,’ instead of bringing help.”
“Every major daily paper in the United States was behind this war.”
Donahue has discovered the documentary film format, and spoke with soldiers and their families about the personal […]

By Eric Eggertson -- 0 comments

May 14th, 2008

Podcast Advertorials and Infomercials Aren’t Conversational in any Way I Recognize

If a little bit of advertiser involvement in podcasts is good, a lot is better, right?
No!
Let’s look at two business podcasts and how they treat their advertisers (or “sponsors”, if you want to pretend it’s not advertising).
On For Immediate Release, Shel Holtz and Neville Hobson talked openly about adding commentaries prepared and voiced by their […]

By Eric Eggertson -- 22 comments

April 26th, 2008

If Advertising Didn’t Suck It Would Be Better

I don’t hate advertising.
It’s bad advertising that either has me laughing or crying, depending on whether it’s interrupting me or filling some dead time in my otherwise busy life.
If advertising didn’t exist (see Life without Advertising: Quiet, Too Quiet?), I would have to do more research to find what I need or want. […]

By Eric Eggertson -- 1 comment

April 26th, 2008

Life without Advertising: Quiet, Too Quiet?

Would you miss advertising if it didn’t exist?
That’s what Terry O’Reilly asked today on his radio series The Age of Persuasion.
In this week’s episode, he takes us to a world where ads don’t exist. Neither does Google, or free TV shows, or most of the fashion industry.
A quieter world, yes. But maybe not as idyllic […]

By Eric Eggertson -- 2 comments

April 15th, 2008

China Spins, World Applies PRessure

A student of public relations can see a belligerent pattern in the Chinese government’s reputation defence during the past year.
Accusation: producing unsafe productsDefence: blame sloppy manufacturing specs provided by clients.
Accusation: human rights abuses in TibetDefence: allege Dalai Lama’s of conspiracy to cause deaths of ethnic Chinese
Tactic:  Olympic Torch Relay protestsDefence:  glorify noble athletes standing […]

By Eric Eggertson -- 3 comments

April 11th, 2008

Everything I Know about Business I Learned Fragging N00bs

There are some rules of engagement in online games. Learn them and you can play Call of Duty 4 and World of Warcraft without becoming a pariah.
Apply them to business, and you will have some back-up when the going gets rough. (Business implications in parentheses.)
1)  Learn the game offline before joining group play. That way, […]

By Eric Eggertson -- 6 comments

April 3rd, 2008

The Art of Organizing People

Whether you’re a social director on a cruise ship, a union organizer, or a catalyst for online action, the role of organizer requires patience.
A certain streak of zealotry seems to be a requirement, if you’re going to make it through the endless work of encouraging and prodding people to support whatever cause you’re working […]

By Eric Eggertson -- 1 comment

April 1st, 2008

Pros and Cons of Earth Hour

How valuable are symbolic events like Earth Hour? Are we better off ignoring the media hype and getting on with changing our energy consumption?
The discussions I followed this weekend indicated that symbolic events have a place, but the optics of spending a piddly hour each year on the subject is unfortunate.
I poked some fun […]

By Eric Eggertson -- 3 comments

April 1st, 2008

Quick Tip: Think Contrarian

Effective entrepreneurs and executives need to be decisive. However, smart managers also need to be able to examine their options with an open mind.
That’s why it’s important to identify the assumptions you make, and consider the consequences if your assumptions are wrong.

Someone needs to play the devil’s advocate, without being labelled as having a […]

By Eric Eggertson -- 0 comments

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