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Common Sense PR

Archive for the ‘Podcasts’ Category

May 30th, 2008

The Jaffe Joust Continues

I tend not to criticize enthusiasts and optomists. I think the world needs as much optimism and positive energy as possible.
So it was not without reservations that I cranked out my rant about the paid editorial content that for 10 recent Jaffe Juice episodes have been a sizeable part of Joseph Jaffe’s exploration of “new […]

By Eric Eggertson -- 1 comment

May 17th, 2008

Let’s Ask Some Twits about PR

Everyone has a theory about the status of public relations these days. Let’s listen in on the discussion on This Week in Tech #142 podcast:
47 Minutes
Leo Laporte: “Scoble’s been complaining because he get this constant chatter from PR.”
Patrick Norton: “If your job is to be a journalist, press releases come with the territory. That’s […]

By Eric Eggertson -- 0 comments

May 14th, 2008

Podcast Advertorials and Infomercials Aren’t Conversational in any Way I Recognize

If a little bit of advertiser involvement in podcasts is good, a lot is better, right?
No!
Let’s look at two business podcasts and how they treat their advertisers (or “sponsors”, if you want to pretend it’s not advertising).
On For Immediate Release, Shel Holtz and Neville Hobson talked openly about adding commentaries prepared and voiced by their […]

By Eric Eggertson -- 26 comments

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