I work with someone who’s convinced that conferences are inefficient ways to learn useful skills and gain knowledge.
(Sounds like the same criticism Churchill made of democracy: It’s the worst system of government, except for all the other methods.)
Of course conferences aren’t efficient! You’re lucky if you find one mind-altering session at a conference, much less […]
Accreditation as a PR veteran or business communications pro gives you a certain something. The International Association of Business Communicators recently released some research to quantify what that something is.
According to a survey of people who have earned their Accredited Business Communicator designation, the process was well worth the effort.
As few as 9-10% […]
Google has automated what would previously have been a call to the library’s reference department, or a visit to Lexus-Nexus’ database of media stories. But that doesn’t mean we should leave everything to algorithms, search spiders and widgets.
As Twitter reminds me every day (and Flickr, and instant messaging, and discussion forums and bulletin boards), the […]
It’s possible to attract people to a communications program without a video, but given the nature of the work, why wouldn’t you use video to get your message out?
Easier said than done. A few videos on YouTube show the pros and cons of attraction by video.
Toronto’s Centennial College Centre for Creative Communications has a number […]
The International Association of Business Communicators has several social media tools that limp along with varying degrees of participation.
With the launch of two social networking sites for business communications people, Shel Holtz raised the question of whether IABC needs to create yet another site of its own. His conclusion: no way.
The discussion on the IABC […]
Like railroad companies from the 19th and early 20th centuries, the communications training organizations face the choice of building their own social networking sites, or latching onto an existing network and building their own branch line.
They seem to be choosing the stand-alone solution, which will serve their existing customers well. Whether this will help them […]
Business communications for the real world
Written by Eric Eggertson [email] for b5media.
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