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Common Sense PR

Archive for the ‘PR’ Category

May 16th, 2008

PR Pile-on Overlooks What Most PRs Do

It’s been a busy week of accusations, gnashing of teeth, and protests of innocence.
The Middle East? No, I’m talking about the ongoing debate between bloggers and journalists on one side and public relations folks on the other.
Most bloggers (and many journalists) seem to assume that the only thing a PR does all day is dream […]

By Eric Eggertson -- 1 comment

May 15th, 2008

Donahue on Iraq: We’re to Blame

Phil Donahue on CBC Radio’s As It Happens:
Who’s to blame? 
“The American people are. We elect leaders who talk tough, who say ‘Bring it on,’ instead of bringing help.”
“Every major daily paper in the United States was behind this war.”
Donahue has discovered the documentary film format, and spoke with soldiers and their families about the personal […]

By Eric Eggertson -- 0 comments

May 14th, 2008

Damage Control: Tim Horton’s Reverses Firing for Doughnut Hole Freebie

What a schmozzle.
The recent uproar after the firing of an employee over her decision to give a free bite-sized snack to the young child of a customer lead the Tim Horton’s chain to unfire her.
The optics of firing a single mother for an act of kindness put the fast food chain in a bind.
Is […]

By Eric Eggertson -- 2 comments

May 10th, 2008

Marketing and PR News and Ideas, May 10, 2008

Worth reading:
I Want to Speak Like Steve Jobs - Drew McLennan, like a lot of us, is a student of one of the geniuses of the personal presentation.
The ‘Mystery’ of Lousy Customer Service - An adversarial attitude toward customers or employees is a sign of a company that doesn’t know how to behave, says […]

By Eric Eggertson -- 0 comments

May 7th, 2008

Perception of VOIP 9-1-1 Access Fatal

Customers of VOIP phone services are supposed to alert their service provider if they move, so the instructions can be changed for emergency services responding to a 911 call.
But that doesn’t mean the company is off the hook. A family in Calgary lost their 18-month-old son after ambulance crews were dispatched to an old […]

By Eric Eggertson -- 1 comment

April 30th, 2008

Some Lawyers Know Dick about PR

Lawyers are often very good at helping organizations achieve their goals. But when it comes to plotting effective public relations moves, they too often forget how that legal action can be seen as aggressive overkill to the average person.
Case in point, the chill effect attempted by lawyer Clifford Shoemaker on behalf of his clients, who […]

By Eric Eggertson -- 0 comments

April 26th, 2008

Marketing and PR News and Ideas, April 26, 2008

Worth reading:
Boo! jetBlue, and jetBlue Adds Insult to Injury - Washington D.C. communications/social media consultant Geoff Livingston writes on his new personal blog about getting an inadequate customer service response, followed by more grief. On the plus side, jetBlue Airways has a Twitter account that it’s using to engage with early adopters of the […]

By Eric Eggertson -- 0 comments

April 19th, 2008

Dealing with Disaster - Engineering Firm Lost Senior Managers Twice in a Year

When A.D. Williams Engineering founder Allen Williams died in the pilot’s seat of his company plane last October, with his chief financial officer at his side, it was a tragedy for the family and the company.
When his son Reagan succeeded him as president only to die while piloting another plane on company business - […]

By Eric Eggertson -- 0 comments

April 15th, 2008

China Spins, World Applies PRessure

A student of public relations can see a belligerent pattern in the Chinese government’s reputation defence during the past year.
Accusation: producing unsafe productsDefence: blame sloppy manufacturing specs provided by clients.
Accusation: human rights abuses in TibetDefence: allege Dalai Lama’s of conspiracy to cause deaths of ethnic Chinese
Tactic:  Olympic Torch Relay protestsDefence:  glorify noble athletes standing […]

By Eric Eggertson -- 3 comments

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