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Common Sense PR

Archive for the ‘PR’ Category

July 8th, 2008

Welcome to the PR Blogging Thought Leadership Arena of Champions Who Say Very Little, But Often, and with Many Words

There can never be too many … PR blogs. Or maybe there can be.
But as Tom Foremski notes, it’s a good thing when public relations firms adopt social media. They are called upon to recommend PR tactics, including those involving blogs and other consumer-generated content, so they might as well dip their feet in the […]

By Eric Eggertson -- 7 comments

July 2nd, 2008

Businesses Chafe at Consumer Reviews

Reviews are hell.
Writers, actors, directors and restaurant owners hate them. And so do business owners.
It’s never easy observing or taking part in a discussion about your business, especially when customers are taking potshots at you.
Calley Nye writes on TechCrunch about businesses fighting back against the review site Yelp by creating “sucks”-type sites about […]

By Eric Eggertson -- 0 comments

June 28th, 2008

Your Client’s Point of View Should Dictate How You Communicate

Just got off the phone today, after trying to book a driving test for my son.
My question was a fairly tentative one, asking how I can book a time.
“I’ll need the number from your Driver’s Exam Receipt,” was the prompt answer.
Let’s backtrack here. There are some things that you only do once or twice in […]

By Eric Eggertson -- 3 comments

June 21st, 2008

Knowing your Strengths and Using Them

I’m good at analyzing patterns.
I’m not so good at negotiating.
So you can guess where the average boss would put the emphasis for my development: negotiation skills!
My daughter’s a superb writer.
She has time management issues.
For every time I nag her about not getting something done, I should notice the great work she does in her […]

By Eric Eggertson -- 0 comments

June 20th, 2008

Some Blog Off Favorite Business Tips

From the dozens and dozens of posts from the great Blog Off by b5media Business Channel bloggers during  the past 24 hours:
Dumb and Dumber, Airline Style - Chris Erb - “It’s really as though the airlines don’t want us to fly, so they keep adding annoyance after annoyance until we all give it up […]

By Eric Eggertson -- 1 comment

June 20th, 2008

Business Bloggers Doin’ It for Charity

If you take a tour around the b5media Business Channel, you’ll find a number of bloggers who committed to posting once an hour for a day, to raise money for charity in a Blog Off.
The cause of choice: Accion, a microfinance organization that gives entrepreneurs loans to get their enterprises off the ground, or to […]

By Eric Eggertson -- 0 comments

June 14th, 2008

Communications Planning: Expect the Worst

A communications plan, like most business plans, has to anticipate that things might not go as planned.
If you can’t see the possible abrupt left turns for whatever project you’re planning, your plans are incomplete.
Why spend a lot of time and energy speculating on possibilities, when they most likely won’t happen?
Because the alternative sucks: realizing too […]

By Eric Eggertson -- 0 comments

June 12th, 2008

Canadian Apology Hit the Right Chord

Relief and a bit of ongoing distrust followed a nationally broadcast apology for the past attempts of Canadian governments to destroy aboriginal culture, partly with residential schools that tore children from their families.
The prime minister’s language was clear and direct. Unlike the last federal attempt to express regret for the mistreatment of generations of aboriginal […]

By Eric Eggertson -- 1 comment

June 12th, 2008

CBC Bumbles Messaging about Hockey Night Theme Song

You have to wonder how the talk went at CBC the day they decided to play hardball with the author of the iconic Hockey Night in Canada theme song.
“That theme is too recognizable,” one exec said to the other. “Is that really worth a couple of million dollars?”
(Pardon me while I get out my calculator […]

By Eric Eggertson -- 2 comments

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