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Common Sense PR

Archive for the ‘Quick Tips’ Category

April 29th, 2008

Quick Tip: Settle for ‘Good Enough’

There are times when it’s important to pore over a document (or a video, or whatnot), refining until you’ve got it perfect.
Then there’s the rest of the time, when getting close to perfect probably took more time than the task was worth.

If you find it difficult to complete tasks because the thought of making […]

By Eric Eggertson -- 0 comments

April 26th, 2008

This Page Intentionally Left Blank

You see this all the time.
A page that is left blank for the print version of a publication (the reverse side of the table of contents, for example) is left as a blank page in the online PDF version.
This helps maintain consistent pagination between the two versions, but what a waste. Most people don’t […]

By Eric Eggertson -- 2 comments

April 19th, 2008

Quick Tip: Maintain Perspective When Sh*t Happens

As I wait for a winter storm to hit in the middle of April, I’m thinking about all the other unexpected events that come our way, whether we’re ready for them or not.
When life lobs a hand grenade in your general direction, the worst thing you can do is freak out. (Okay, if you’re caught […]

By Eric Eggertson -- 0 comments

April 9th, 2008

Quick Tip: Shake Things Up

We spend way too much time in our comfort zone, dealing with issues that make us feel safe, using methods that have worked well in the past.
There’s nothing wrong with duplicating past successes, but that isn’t where you want to spend your whole career.

Be aware of opportunities to take small (or large) chances, and […]

By Eric Eggertson -- 2 comments

March 15th, 2008

Quick Tip: The Walrus Is Paul

Outward-facing communication shouldn’t use jargon and inside jokes, but internally, the sky’s the limit.
 
For communication with and among employees, the use of nicknames, jargon and inside jokes is part of what bonds people together. Forcing the language to fit a preconceived notion of Strunk & White clarity can make work seem too much like work.
Relax […]

By Eric Eggertson -- 3 comments

February 22nd, 2008

Quick Tip: Be Yourself in Business and Life

This is the big one that makes you sit up at 2 a.m. on your 42nd birthday and realize you have to quit your job.
Despite all the self-help books that suggest you can be anything you want to be, you need to figure out what makes you tick, and act accordingly.

If you’re not a […]

By Eric Eggertson -- 1 comment

February 15th, 2008

Quick Tip: Talk to Real People and Act on What They Say

It’s easy to focus on the opinions of experts and executives.
But unless the end users of your product or service are primarily experts and executives, you need to break out of the Circle of Authority.

No one can tell you what’s right and what’s wrong like the people who actually use the services.
Surveys and focus […]

By Eric Eggertson -- 0 comments

February 8th, 2008

Quick Tip: Get Ahead of the Issue

This is nothing new for anyone who’s spent any time in public relations, or watched a week’s worth of political analysis.
But it’s important. If you know an issue is going to get hot, look for ways to take an active stance.

Don’t wait for someone to expose a problem. Take the first steps to resolve […]

By Eric Eggertson -- 6 comments

January 30th, 2008

Quick Tip: Create a Success Management Plan

You can’t go to a communicators’ conference without bumping into a session on Crisis Communications Management. But how many people offer to help you prepare for a runaway success?
When  you do your scenario planning, include the possibility that you might wildly exceed all expectations.
 
Can your website withstand 30,000 extra visits in a morning? Can you […]

By Eric Eggertson -- 0 comments

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