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Common Sense PR

Archive for the ‘Reputation Management’ Category

May 24th, 2008

Clinton’s Foot in Mouth Disease

There’s a reason politicians spend many hours being trained to juggle issues and spout statements that won’t blow up in their faces.
Apparently, Hillary Clinton’s vow to “obliterate” Iran if it attacked Israel wasn’t a slip of the tongue. Now she’s suggesting (ABC News) a potential assassination of presidential nomination opponent Barack Obama is a good […]

By Eric Eggertson -- 0 comments

May 21st, 2008

Yearbook Photoshock - Blame Game 2

The story about the messed up yearbook photos gets better.
Lifetouch National School Studios reportedly was trying to fix their mess-up of a batch of photos when they botched the job even further by trying to paste faces onto other bodies.
My criticism of their weasely attempt to duck their responsibility goes double with the revelation that […]

By Eric Eggertson -- 2 comments

May 18th, 2008

If You Screw Up, Don’t Quibble

A yearbook publisher screwed up in a major way when an employee pasted students’ heads on other bodies.
Lifetouch National School Studios apologized and offered to re-do the publication prep and pay for reprinting the high school yearbook.
Then, instead of shutting up, they went on to explain  that the high school involved made an “unusual and […]

By Eric Eggertson -- 6 comments

May 17th, 2008

Business Advice from Mike Arrington: Don’t Screw Us Over

It’s great having a mentor.
They give you the benefit of their years of experience.
TechCrunch’s Mike Arrington was happy to offer Loic Lemeur and his start-up company Seesmic the following advice, in a posting published to TechCrunch Saturday. (Arrington was furious that a Seesmic plug-in brought down TechCrunch three times when a Steven Speilberg promotion […]

By Eric Eggertson -- 0 comments

May 16th, 2008

PR Pile-on Overlooks What Most PRs Do

It’s been a busy week of accusations, gnashing of teeth, and protests of innocence.
The Middle East? No, I’m talking about the ongoing debate between bloggers and journalists on one side and public relations folks on the other.
Most bloggers (and many journalists) seem to assume that the only thing a PR does all day is dream […]

By Eric Eggertson -- 1 comment

May 14th, 2008

Damage Control: Tim Horton’s Reverses Firing for Doughnut Hole Freebie

What a schmozzle.
The recent uproar after the firing of an employee over her decision to give a free bite-sized snack to the young child of a customer lead the Tim Horton’s chain to unfire her.
The optics of firing a single mother for an act of kindness put the fast food chain in a bind.
Is […]

By Eric Eggertson -- 2 comments

May 7th, 2008

Perception of VOIP 9-1-1 Access Fatal

Customers of VOIP phone services are supposed to alert their service provider if they move, so the instructions can be changed for emergency services responding to a 911 call.
But that doesn’t mean the company is off the hook. A family in Calgary lost their 18-month-old son after ambulance crews were dispatched to an old […]

By Eric Eggertson -- 1 comment

April 30th, 2008

Some Lawyers Know Dick about PR

Lawyers are often very good at helping organizations achieve their goals. But when it comes to plotting effective public relations moves, they too often forget how that legal action can be seen as aggressive overkill to the average person.
Case in point, the chill effect attempted by lawyer Clifford Shoemaker on behalf of his clients, who […]

By Eric Eggertson -- 0 comments

April 15th, 2008

China Spins, World Applies PRessure

A student of public relations can see a belligerent pattern in the Chinese government’s reputation defence during the past year.
Accusation: producing unsafe productsDefence: blame sloppy manufacturing specs provided by clients.
Accusation: human rights abuses in TibetDefence: allege Dalai Lama’s of conspiracy to cause deaths of ethnic Chinese
Tactic:  Olympic Torch Relay protestsDefence:  glorify noble athletes standing […]

By Eric Eggertson -- 3 comments

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