It’s not every industry that gives away what would ordinarily be the key proprietary assets: source codes, communication protocols, content.
In the spirit of barcamps and podcamps before it, Jeremiah Owyang is offering to hold an impromptu trade-show-cum-unconference that defies the rules of trade shows. Instead of the vendors’ products and services being at the centre […]
In business, politics and all the other areas of society that try to influence behavior, we work hard at understanding how people act, and why they do what they do.
Yet, generation after generation, there has been an almost automatic dismissal of teen culture as being poisoned by selfishness.
“Kids these days don’t show enough respect for […]
It’s such a simple service, but the usefulness of Twitter confounds many observers and participants.
It’s easy to mock Twitter for the trivial content that gets posted by different people.
When I have time at home, I tend to put Twitter in a small Window, (using Twhirl), and it checks for new updates every 3-4 minutes.
The background […]
I’m going to teach a course on website content design, management and standards development. Any suggestions for a textbook, or suggested reading selections, online resources?
The focus will be on online content planning and management, with some discussion of standards, writing styles, and related info.
Any suggestions gratefully accepted. Just leave a comment.
Technorati Tags: business,communications,content management,websites,design,standards,skills,learning,education,course,online communication,teaching,white […]
One of my favorite bloggers is talking about the questionnaire he and his partner filled in for the architect of their home-to-be.
Darren Barefoot nails the whole questionnaire dilemma. If the questions ask you to say what you want, you won’t be able to describe the things that you don’t know you want.
The “worryingly abstract” questions […]
Accreditation as a PR veteran or business communications pro gives you a certain something. The International Association of Business Communicators recently released some research to quantify what that something is.
According to a survey of people who have earned their Accredited Business Communicator designation, the process was well worth the effort.
As few as 9-10% […]
Companies spend a lot of effort, time and money differentiating themselves from competitors for marketing purposes.
Don’t make the assumption that differentiation is something that only advertisers need worry about. It goes right to the core of answering the public relations question: Why should anyone care about what we have to say?
And it goes right to […]
It’s easy to focus on the opinions of experts and executives.
But unless the end users of your product or service are primarily experts and executives, you need to break out of the Circle of Authority.
No one can tell you what’s right and what’s wrong like the people who actually use the services.
Surveys and focus […]
Dawud Miracle has a good example of some store owners who didn’t understand why their store was so popular with its customers.
When times were good, the store rode the popularity and big sales that it stumbled upon.
But when there was a downturn, the store had alienated its best customers. They just wanted to buy comfortable, […]
Business communications for the real world
Written by Eric Eggertson [email] for b5media.
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