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Common Sense PR

Archive for the ‘Research’ Category

September 6th, 2007

How to Write a Business Plan - Everyone Has a Theory

Whether or not you’re planning to enter the b5 media Business Channel’s business plan contest, here are some sources for inspiration when writing a business plan.
( Jump Start your Business Contest )
For tips on writing business plans, check out my post from last week about Stowe Boyd’s 10-Page Business Plan regimen (and Sam Huleatt’s rebuttal).
Some […]

By Eric Eggertson -- 1 comment

September 6th, 2007

A Business Plan Contest for Entrepreneurs

If you or someone you know is planning to start a new business, or has been in business for less than a year, take a look at the b5 media Business Channel’s contest.
Details about the Jump Start Your Business contest are on the TaxGirl blog, courtesy of our channel editor Kelly Phillips Erb.
With more than […]

By Eric Eggertson -- 0 comments

August 3rd, 2007

Improving your Pitching (and We’re not Talking Baseball)

You watch a competing company get media coverage that you would kill for. Why them? Why don’t reporters write about your company?
It’s probably the pitch.
Someone is reaching the right journalists with the right suggestion of a possible interview, or story. And it’s not you.
Marketing Sherpa does a good job exploring the logistics of reaching journalists […]

By Eric Eggertson -- 6 comments

April 28th, 2007

Tracking Comments and Conversations - the Next Generation of Reputation Management

One reason RSS feeds only give you part of the picture of the blogosphere: comments.
Often, the comments are more interesting then the original posts. And comments let you discover writers who either don’t have their own blog, or whose site you’ve never visited before.
From an organizational perspective, comments can be important to track. That’s where a […]

By Eric Eggertson -- 0 comments

February 20th, 2007

‘Good’ Reputation Doesn’t Guarantee Good Returns

If we didn’t already know that corporate social responsibility and reputation management aren’t guaranteed to solve all business problems, a research report takes a swipe at the idea.

Two university professors and an investment firm CEO recently released a report that shows survey respondents to Fortune magazine’s Most Admired Companies list favour large capitalization stocks over […]

By Eric Eggertson -- 3 comments