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Common Sense PR

Archive for the ‘Social Media’ Category

July 3rd, 2008

Just-in-time Open Collaboration Sets Web 2.0 Apart from Most Business Models

It’s not every industry that gives away what would ordinarily be the key proprietary assets: source codes, communication protocols, content.
In the spirit of barcamps and podcamps before it, Jeremiah Owyang is offering to hold an impromptu trade-show-cum-unconference that defies the rules of trade shows. Instead of the vendors’ products and services being at the centre […]

By Eric Eggertson -- 1 comment

July 2nd, 2008

Businesses Chafe at Consumer Reviews

Reviews are hell.
Writers, actors, directors and restaurant owners hate them. And so do business owners.
It’s never easy observing or taking part in a discussion about your business, especially when customers are taking potshots at you.
Calley Nye writes on TechCrunch about businesses fighting back against the review site Yelp by creating “sucks”-type sites about […]

By Eric Eggertson -- 0 comments

June 26th, 2008

AP’s Content Protectionism Strikes at the Heart of Commentary

How can you comment about something, if you can’t provide a bit of background? Not very well.
Yet Associated Press is trying to unilaterally corral the World Wide Web herd of commenting cats.
Christopher Lynn sums up the dispute well:
“As a content creator, I’m all for intellectual property; copying content is the modern day stealing. But […]

By Eric Eggertson -- 0 comments

June 23rd, 2008

Tweets that Live Beyond the Moment

Twitter posts generally have a half-life of a few hours, before they disappear into a dead zone of 140-character comments.
But when you post something on the Internet, immortality is only a few links away.
The Twitter Hall of Shame
Ariel Waldman’s War on Twitter /Online Harassment Complaint Hounds Twitter
Tweetshots
A transitory medium can last beyond the moment when […]

By Eric Eggertson -- 0 comments

June 13th, 2008

Marketing & PR News & Ideas, June 13 2008

Worth reading:
NowPublic and Who’s Doing Whom a Favour? - The consumer-generated news site responds to a complaint about the process for approving the use of photos. DarrenBarefoot.com
Prentice’s Staff Scrubbing Copyright Controversy from Wikipedia - Copyright advocate Michael Geist does some detective work to show political staff editing of a Wikipedia entry about their minister. […]

By Eric Eggertson -- 2 comments

May 31st, 2008

Using Twitter to Search and Sift

It’s such a simple service, but the usefulness of Twitter confounds many observers and participants.
It’s easy to mock Twitter for the trivial content that gets posted by different people.
When I have time at home, I tend to put Twitter in a small Window, (using Twhirl), and it checks for new updates every 3-4 minutes.
The background […]

By Eric Eggertson -- 1 comment

May 30th, 2008

The Jaffe Joust Continues

I tend not to criticize enthusiasts and optomists. I think the world needs as much optimism and positive energy as possible.
So it was not without reservations that I cranked out my rant about the paid editorial content that for 10 recent Jaffe Juice episodes have been a sizeable part of Joseph Jaffe’s exploration of “new […]

By Eric Eggertson -- 1 comment

May 24th, 2008

Online Harassment Complaint Hounds Twitter

A polarized discussion has been taking place about Twitter user Ariel Waldman, who went public about a harassment complaint she says wasn’t handled properly.
One one side, you have Twitter employees and some of their supporters, who suggest the affair was overblown, and people were incited to swarm Twitter like a mob.
On the other side, Waldman, […]

By Eric Eggertson -- 2 comments

May 20th, 2008

When Ad Agencies Practise PR …

What PR agency wouldn’t benefit from having an in-house creative shop to call upon?
Edward Boches launched the Relentless PR blog by suggesting that an ad agency may be the best place to be doing PR these days. Boches is chief creative officer for Mullen, a Wehham, Massachusetts ad agency that has evolved into more of […]

By Eric Eggertson -- 8 comments

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