b5media.com

Advertise with us

Enjoying this blog? Check out the rest of the Business Channel Subscribe to this Feed

Common Sense PR

Archive for the ‘Sources’ Category

June 26th, 2008

AP’s Content Protectionism Strikes at the Heart of Commentary

How can you comment about something, if you can’t provide a bit of background? Not very well.
Yet Associated Press is trying to unilaterally corral the World Wide Web herd of commenting cats.
Christopher Lynn sums up the dispute well:
“As a content creator, I’m all for intellectual property; copying content is the modern day stealing. But […]

By Eric Eggertson -- 0 comments

June 23rd, 2008

Tweets that Live Beyond the Moment

Twitter posts generally have a half-life of a few hours, before they disappear into a dead zone of 140-character comments.
But when you post something on the Internet, immortality is only a few links away.
The Twitter Hall of Shame
Ariel Waldman’s War on Twitter /Online Harassment Complaint Hounds Twitter
Tweetshots
A transitory medium can last beyond the moment when […]

By Eric Eggertson -- 0 comments

June 7th, 2008

Quick Tip: Look for a News Angle You Can Use to Position yourself As a Commentator

Reporters are often looking for a follow-up angle for a news item.
If your company sells travel insurance, for example, there are frequent news stories about tourism, travel interruptions, health alerts, big storms and airport security.

Your goal isn’t just to get mentioned in the media. You should also be positioning your organization as a reliable […]

By Eric Eggertson -- 0 comments

May 31st, 2008

Using Twitter to Search and Sift

It’s such a simple service, but the usefulness of Twitter confounds many observers and participants.
It’s easy to mock Twitter for the trivial content that gets posted by different people.
When I have time at home, I tend to put Twitter in a small Window, (using Twhirl), and it checks for new updates every 3-4 minutes.
The background […]

By Eric Eggertson -- 1 comment

May 29th, 2008

What We Learn from Kids

Having kids can interfere with some career plans, but we also get a lot back. Not the least of which is a new perspective on our lives and careers.
The b5media business bloggers tackled this topic from different perspectives this week.
For links to all the posts, visit Shannon Cherry’s Startup Spark (a blog worth visiting, anyway). […]

By Eric Eggertson -- 0 comments

May 10th, 2008

Marketing and PR News and Ideas, May 10, 2008

Worth reading:
I Want to Speak Like Steve Jobs - Drew McLennan, like a lot of us, is a student of one of the geniuses of the personal presentation.
The ‘Mystery’ of Lousy Customer Service - An adversarial attitude toward customers or employees is a sign of a company that doesn’t know how to behave, says […]

By Eric Eggertson -- 0 comments

May 9th, 2008

The Story Behind the Story - ‘Happy Birthday’

You think you know the facts about something that’s common knowledge. Not so, unless you check the facts.
Techdirt’s Mike Masnick points to a copyright blogger who notes a paper that details the incorrect assumptions about the popular song that pulls in millions of dollars each year on a copyright that may not be valid. […]

By Eric Eggertson -- 1 comment

April 26th, 2008

The Hazards of Taking Kids’ Photos

A photographer is spotted taking pictures of children. Someone worries he might be up to something, and calls the police.
They track him on community security cameras and a cop pulls him over.
His question, after being stopped for possibly taking inappropriate photos: Why didn’t the person just ask him why he was taking pictures?
This is […]

By Eric Eggertson -- 1 comment

April 19th, 2008

Must… Resist… Social Media!

There is no magic solution to all business issues, so stop looking for the online discussion tool to solve every last thing.
On the other hand, there remain a committed group of corporate communicators and their bosses who are determined to resist the lure of wikis, blogs, podcasts and other conversational tools for business.
Shel Holtz does […]

By Eric Eggertson -- 2 comments

Site Meter
Close
E-mail It