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Common Sense PR

Archive for the ‘Sources’ Category

May 29th, 2008

What We Learn from Kids

Having kids can interfere with some career plans, but we also get a lot back. Not the least of which is a new perspective on our lives and careers.
The b5media business bloggers tackled this topic from different perspectives this week.
For links to all the posts, visit Shannon Cherry’s Startup Spark (a blog worth visiting, anyway). […]

By Eric Eggertson -- 0 comments

May 10th, 2008

Marketing and PR News and Ideas, May 10, 2008

Worth reading:
I Want to Speak Like Steve Jobs - Drew McLennan, like a lot of us, is a student of one of the geniuses of the personal presentation.
The ‘Mystery’ of Lousy Customer Service - An adversarial attitude toward customers or employees is a sign of a company that doesn’t know how to behave, says […]

By Eric Eggertson -- 0 comments

May 9th, 2008

The Story Behind the Story - ‘Happy Birthday’

You think you know the facts about something that’s common knowledge. Not so, unless you check the facts.
Techdirt’s Mike Masnick points to a copyright blogger who notes a paper that details the incorrect assumptions about the popular song that pulls in millions of dollars each year on a copyright that may not be valid. […]

By Eric Eggertson -- 1 comment

April 26th, 2008

The Hazards of Taking Kids’ Photos

A photographer is spotted taking pictures of children. Someone worries he might be up to something, and calls the police.
They track him on community security cameras and a cop pulls him over.
His question, after being stopped for possibly taking inappropriate photos: Why didn’t the person just ask him why he was taking pictures?
This is […]

By Eric Eggertson -- 1 comment

April 19th, 2008

Must… Resist… Social Media!

There is no magic solution to all business issues, so stop looking for the online discussion tool to solve every last thing.
On the other hand, there remain a committed group of corporate communicators and their bosses who are determined to resist the lure of wikis, blogs, podcasts and other conversational tools for business.
Shel Holtz does […]

By Eric Eggertson -- 2 comments

March 23rd, 2008

My Marketing/PR/etc. Blogroll, Revised

I’ve neglected my blogroll lately. It’s revised today, but still missing some of my favorite blogs/sites.   Still to come: podcasts.

Alice Marshall
Allan Jenkins
Andy Lark
B.L. Ochman
Bad Pitch Blog
Bob LeDrew
Brian Clark
Church Marketing Sucks
Colin McKay
Darren Barefoot
Dave Traynor
David Jones
David Parmet
Doc Searls
Geoff Livingston et al
Ike Piggott
Jeremiah Owyang
Joseph Thornley
Josh Hallett
Kami Huyse
Kevin Dugan
Lifehacker
Mark Evans
Matthew Ingram
Melanie Seasons
Michael Geist
Neville Hobson
Now Is Gone
Paull Young
Peter Himler
PR Couture
PR […]

By Eric Eggertson -- 6 comments

March 5th, 2008

CBC.ca Moves from Closed Discussion to Open Commenting

The Canadian Broadcasting Corporation has been encouraging debate about its online content for some time. In a new move, the public broadcaster is removing some of the controls placed on those discussions.
On the CBC News Editors’ Blog, Jonathan Dube announced that stories on the CBC.ca site are now open for public comments. They are […]

By Eric Eggertson -- 0 comments

January 26th, 2008

Basic but Useful Advice about E-mail

Not all advice has to be earth shattering.
Lillie Amman goes over the basics of using e-mail, and some of her points are worth incorporating into a company style guide on communications.
Some examples:

Create a good subject line for your message
Write in language and tone appropriate for the subject and recipient
When you forward a message, delete […]

By Eric Eggertson -- 3 comments

January 23rd, 2008

Marketing and PR News and Ideas, January 23, 2008

Worth reading:
The Mindset of Marketers on ROI and Engagement - Jonathan Trenn points out the convoluted logic of traditional marketers transferring their dollars to online, while ignoring the opportunities for interaction.
Truth versus Blogosphere Truth - Jeremy Pepper looks at some examples of bloggers jumping on a poorly researched story and amplifying, rather than clarifying, the […]

By Eric Eggertson -- 6 comments