b5media.com

Advertise with us

Enjoying this blog? Check out the rest of the Business Channel Subscribe to this Feed

Common Sense PR

Archive for the ‘Spin’ Category

May 15th, 2008

Donahue on Iraq: We’re to Blame

Phil Donahue on CBC Radio’s As It Happens:
Who’s to blame? 
“The American people are. We elect leaders who talk tough, who say ‘Bring it on,’ instead of bringing help.”
“Every major daily paper in the United States was behind this war.”
Donahue has discovered the documentary film format, and spoke with soldiers and their families about the personal […]

By Eric Eggertson -- 0 comments

May 14th, 2008

Podcast Advertorials and Infomercials Aren’t Conversational in any Way I Recognize

If a little bit of advertiser involvement in podcasts is good, a lot is better, right?
No!
Let’s look at two business podcasts and how they treat their advertisers (or “sponsors”, if you want to pretend it’s not advertising).
On For Immediate Release, Shel Holtz and Neville Hobson talked openly about adding commentaries prepared and voiced by their […]

By Eric Eggertson -- 22 comments

April 15th, 2008

China Spins, World Applies PRessure

A student of public relations can see a belligerent pattern in the Chinese government’s reputation defence during the past year.
Accusation: producing unsafe productsDefence: blame sloppy manufacturing specs provided by clients.
Accusation: human rights abuses in TibetDefence: allege Dalai Lama’s of conspiracy to cause deaths of ethnic Chinese
Tactic:  Olympic Torch Relay protestsDefence:  glorify noble athletes standing […]

By Eric Eggertson -- 3 comments

April 10th, 2008

Olympic Torch Relay: Virtual Edition

Talk about having your symbolism hijacked. The Chinese government and the International Olympic Committee have seen the usual positive tenor of the international torch relay degenerate into a platform for political protests over human rights.
The challenge now is to pretend that the torch is being peacefully passed from hand-to-hand with the world looking on […]

By Eric Eggertson -- 0 comments

April 7th, 2008

Greenwashing Critique from Down Under

After my send-up of the dangers of Earth Hour last week, I got pinged about an excellent critique of the world-wide event.
The source - a high school in Australia - was a bit unexpected, but the quality of commentary is excellent. Here’s a quote from Greenwashing - Raising Awareness or Breeding Complacency?, by Jimmy […]

By Eric Eggertson -- 0 comments

March 27th, 2008

China’s Pre-Olympics PR: Tibetans Are People, not Props for a Photo Opp

You would think George Bush’s massive failure to communicate himself out of the Iraq invasion quagmire would serve as a lesson for other major powers.
The Chinese spin on the Tibetan protests are clear and consistent: the Dalai Lama is a lying, scheming radical fomenting rebellion in an otherwise peaceful part of China.
In an almost unprecedented […]

By Eric Eggertson -- 0 comments

March 12th, 2008

‘Off the Record’ Comments Sometimes Aren’t

Journalists often give their interview subjects the benefit of the doubt when they slip up.
That wasn’t the case this week when Barack Obama foreign policy advisor Samantha Power stepped down from her unpaid position after being quoted as calling Hillary Clinton “a monster” in an interview with a reporter from Scotland’s The Scotsman newspaper. She […]

By Eric Eggertson -- 0 comments

March 10th, 2008

Spitzer Can’t Communicate his Way out of Sex Scandal

There are times when the public is willing to forgive the indiscretions of public figures. This ain’t one of them.
The problem Eliot Spitzer faces is of his own making. The hardball approach to wrongdoers that made his career now prevents him from successfully playing the contrition card.
As Conrad Black has learned (or maybe he […]

By Eric Eggertson -- 6 comments

March 7th, 2008

Denials Have Two Sides - True/Sort of True

In denying that Digg isn’t in the middle of a bidding war by Microsoft and Google, Digg CEO Jay Adelson doesn’t actually say the recommendation site isn’t in negotiations for sale.
As Matthew Ingram notes, the specific denial is that there isn’t a bidding war between those two companies. All other possibilities remain undenied.
If the […]

By Eric Eggertson -- 0 comments

Site Meter
Close
E-mail It