Great news! The local TV news wants to drop by and interview you!
Bad news! You are wearing something that will look ghastly on television.
Always keep a neutral dark suit, pantsuit, skirt/blouse or other ensemble handy that you can jump into if you regularly act as a spokesperson.
I was reminded of this fairly standard […]
With the increasing ease of capturing images for personal and professional use, more and more people are capturing and distributing photos and videos. But are they prepared to deal with the legality of their use?
If your job requires you to take photos, video or audio of strangers, you should always carry photo ID and […]
A photographer is spotted taking pictures of children. Someone worries he might be up to something, and calls the police.
They track him on community security cameras and a cop pulls him over.
His question, after being stopped for possibly taking inappropriate photos: Why didn’t the person just ask him why he was taking pictures?
This is […]
There’s something about getting back to basics. To some, it seems like a step backwards.
Now, imagine you need just the basics. Suddenly, the beauty of someone explaining a topic in simple terms is invaluable.
Lee and Satchi Lefever have posted another in a series of short videos on social media. This one looks at Twitter […]
It’s possible to attract people to a communications program without a video, but given the nature of the work, why wouldn’t you use video to get your message out?
Easier said than done. A few videos on YouTube show the pros and cons of attraction by video.
Toronto’s Centennial College Centre for Creative Communications has a number […]
My friend Stuart Davis regularly pulls together photo/sound packages for the Vancouver Sun. Sometimes it’s other photographers’ work and sometimes his own.
The latest one is a nice look backstage at Ballet B.C., with some beautiful photos, Vivaldi’s Four Seasons playing in the background, and the voices of some of the dancers and choreographers.
The photo essay […]
Worth reading:
Editors’ New Media Models - Valeria Maltoni looks back at a series of interviews with print and online editors. Print is more sensual, eliciting a physical reaction in the reader. Online information is more findable and "permanent." Common denominator: excellent content stands out.
The New PR? - Kami Huyse celebrates her second blog-versary by rerunning […]
I’ve seen lots of exceptions to the rule, but when it comes down to winning the confidence of a business audience, you need to look professional, but not mundane. You need to look distinctive, but not loopy.
Consider who your client is. Whether you’re an outside counsel or an in-house communications pro, your look shouldn’t be […]
Time was, corporate video was all about production values. Times change.
Authenticity and simplicity are gaining ground as ways to reach audiences by video.
The style is not for everyone, but the simplicity of Common Craft’s videos on social media topics are worth looking at.Lee and Sachi Lefever use a simple storyboard-style of presentation to walk you […]
Business communications for the real world
Written by Eric Eggertson [email] for b5media.
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