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Common Sense PR

Archive for the ‘Writing’ Category

July 26th, 2008

Quick Tip: Attribute your Sources, Check your Facts

Even if you don’t know the original source for a fact or a quotation, you need to indicate that it’s not your idea.
Otherwise, your audience will assume you are either too dim to know that you’re borrowing from someone else, or that you are too unethical to acknowledge the debt.
Either way, you have everything to […]

By Eric Eggertson -- 0 comments

July 12th, 2008

Common Sense PR Is Looking for a Blogger with Wit, Wisdom, Energy and Style

No, I’m not quitting this public relations blog.
But after three years of public relations blogging, I need help keeping up with events, trends, innovations and ideas.
  If you (or someone you know) have a passion for business communications and the ability to communicate ideas and strong opinions with brevity and zest, get in touch with […]

By Eric Eggertson -- 3 comments

July 5th, 2008

Follow Me on Twitter: ericeggertson

My Twittering comes and goes, depending on whether the service is up at any given time, and I’m online.
If you have a Twitter account, follow me. You can add your Twitter handle in the Comments below, or wait a week or so, and I’ll get around to finding my new followers and adding you.
I don’t […]

By Eric Eggertson -- 2 comments

June 26th, 2008

AP’s Content Protectionism Strikes at the Heart of Commentary

How can you comment about something, if you can’t provide a bit of background? Not very well.
Yet Associated Press is trying to unilaterally corral the World Wide Web herd of commenting cats.
Christopher Lynn sums up the dispute well:
“As a content creator, I’m all for intellectual property; copying content is the modern day stealing. But […]

By Eric Eggertson -- 0 comments

June 21st, 2008

Quick Tip: Answer the Question ‘Why Should I Care?’

The average person in business receives too many memos, e-mails and news alerts in a given day to pay close attention to all of them.
Unless you can communicate quickly  what value will come from reading your information, they may not even get past the heading.

Assuming you are distributing something that has value to people, […]

By Eric Eggertson -- 1 comment

June 19th, 2008

Packaging Content for Different Uses

Just because you come up with an annual report or a brochure that works well on the rack, doesn’t mean that’s how the information should be presented in all circumstances.
People have different needs and interests, so if you want your content to reach more people, you should package it differently appropriate to different uses.
The marketing […]

By Eric Eggertson -- 2 comments

May 24th, 2008

Looking for an Online Content Textbook

I’m going to teach a course on website content design, management and standards development. Any suggestions for a textbook, or suggested reading selections, online resources?
The focus will be on online content planning and management, with some discussion of standards, writing styles, and related info.
Any suggestions gratefully accepted. Just leave a comment.
Technorati Tags: business,communications,content management,websites,design,standards,skills,learning,education,course,online communication,teaching,white […]

By Eric Eggertson -- 4 comments

May 9th, 2008

The Story Behind the Story - ‘Happy Birthday’

You think you know the facts about something that’s common knowledge. Not so, unless you check the facts.
Techdirt’s Mike Masnick points to a copyright blogger who notes a paper that details the incorrect assumptions about the popular song that pulls in millions of dollars each year on a copyright that may not be valid. […]

By Eric Eggertson -- 1 comment

May 7th, 2008

Perception of VOIP 9-1-1 Access Fatal

Customers of VOIP phone services are supposed to alert their service provider if they move, so the instructions can be changed for emergency services responding to a 911 call.
But that doesn’t mean the company is off the hook. A family in Calgary lost their 18-month-old son after ambulance crews were dispatched to an old […]

By Eric Eggertson -- 1 comment