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Common Sense PR

March 23rd, 2008

1947 Ad Manifesto Still Holds True (for PR, Too)

Big agencies are good at systematizing strategy development, media buying and media contact management.
But can you automate creativity?
How do you keep from turning into a factory for homogenous advertising or public relations?

These question were asked 60 years ago by Bill Bernbach, as his agency began to grow. His response was a manifesto that calls for the […]

By Eric Eggertson -- 4 comments

March 23rd, 2008

My Marketing/PR/etc. Blogroll, Revised

I’ve neglected my blogroll lately. It’s revised today, but still missing some of my favorite blogs/sites.   Still to come: podcasts.

Alice Marshall
Allan Jenkins
Andy Lark
B.L. Ochman
Bad Pitch Blog
Bob LeDrew
Brian Clark
Church Marketing Sucks
Colin McKay
Darren Barefoot
Dave Traynor
David Jones
David Parmet
Doc Searls
Geoff Livingston et al
Ike Piggott
Jeremiah Owyang
Joseph Thornley
Josh Hallett
Kami Huyse
Kevin Dugan
Lifehacker
Mark Evans
Matthew Ingram
Melanie Seasons
Michael Geist
Neville Hobson
Now Is Gone
Paull Young
Peter Himler
PR Couture
PR […]

By Eric Eggertson -- 6 comments