Common Sense PR

March 23rd, 2008

1947 Ad Manifesto Still Holds True (for PR, Too)

Big agencies are good at systematizing strategy development, media buying and media contact management.
But can you automate creativity?
How do you keep from turning into a factory for homogenous advertising or public relations?

These question were asked 60 years ago by Bill Bernbach, as his agency began to grow. His response was a manifesto that calls for the […]

By Eric Eggertson -- 4 comments